There are too many times when we see companies screw up and then pat themselves on the back with announcements that fix the issue that shouldn't have happened in the first place. The high demand for the Nintendo Switch put the company in an awkward spot with not having enough initial supply, so it fixed part of the issue by shipping consoles by air to fans that ordered them quicker–and did it with little fanfare.

Nintendo usually ships by sea and ground, but as the console was preparing to launch, it made the decision to move a large number of units by air freight. “We carried some of the Switches by plane in March to serve our customers more promptly.” a Nintendo spokesman told the Wall Street Journal. Nintendo had only expected about two million in sales in the first month, but ended up selling more than 2.74 million.

Anyone who has shipped a package overnight or next day knows the added cost involved, and even with any discount Nintendo might get for bulk shipping still affected the bottom line, Ace Research Institute analyst Hideki Yasuda said. “Air is a big profit-squeezer because it could cost additional 5,000 yen ($45) per unit.”

Major props to Nintendo for going the extra mile–by air–to get fans their units quickly. Hopefully it won't run into the same problem with future hardware launches.