VR continues to be the big thing in games right now, with more and more companies announcing their versions of hardware that will immerse players in a virtual world. The games continue to roll out as well, and there doesn't appear to be a lull in sight. So there must be room for a new VR developer run by some experienced industry veterans, right?

Drifter Entertainment has launched, helmed by three developers with hands-on work with HoloLens and Oculus, as well as creating such games as Doom 3 and Halo 4. The founders include:

• Ray Davis: Worked on Gears of War 1 and 2 and the VR title Bullet Train as well as the Unreal Engine at Epic, but has also worked at Microsoft on HoloLens and Kinect.
• Kenneth Scott: Most recently worked at Oculus on launch content for the device, but also worked at id as lead artist on Quake 3, Doom 3 and Rage, as well as at Microsoft as art director on Halo 4.
• Brian Murphy: Most recently a creative director at Microsoft, he has worked on HoloLens, Xbox One and Kinect development, and helped ship the VR title HoloTour for HoloLens.

The company plans on creating virtual content for the competitive and social scenes.

"We're passionate about the opportunity to finally bring our vision to life," Davis said in a press release. "Virtual reality represents a rare opportunity to build an entirely new generation of game experiences to completely immerse yourself in. We're combining our expertise in crafting incredibly polished games along with our early expertise with VR to build some truly amazing (and fun!) games for these emerging platforms."