Since the first Call of Duty arrived on PC in 2003, the franchise has been holding its own, pingponging between various developers from Infinity Ward to Treyarch to even Sledgehammer. And according to Actvision CEO Bobby Kotick, that isn;t going to change any time soon.

"We've had Call of Duty games played on virtually every console for the last 14 years," he said on the Corner Office podcast on Marketplace. "So the idea of having a game that centers around armed conflict through history ... you never run out of ideas for Call of Duty games. There will always be Call of Duty games. And they'll be played on a variety of devices."

Of course, given that the franchise has made more than $11 billion as of early 2015, it is understandable that Activision would want to keep pushing the label. The franchise started with World War 2, but has visited Vietnam, and even modern scenarios. The latest installment is even taking a futuristic look at the series with Call of Duty: Infinite Warfare, coming on November 4. Infinity Ward is even hoping to make Infinite Warfare its own subseries in the franchise.

So don;t expect the series to slow down anytime soon. Even if it looks nothing like the original, if Activision has its way, there will always be some title with a Call of Duty label on it.