IBM acquires UStream, plans cloud video service
IBM has confirmed it has acquired the streaming service UStream, as part of a plan to roll together various cloud video acquisitions into one unit.
IBM has announced it has acquired the video streaming service Ustream.
Fortune (via TechCrunch) reported the sale at $130 million, but IBM didn't confirm that price with its official announcement. UStream is said to be rolled into a new cloud video service, composed of three other recent IBM acquisitions: ClearLeap, Cleversafe, and Aspera. Braxton Jarratt from CleverLeap will run the new unit.
The acquisitions were a long time coming, as Jarrett says there was "a well thought out plan to incorporate video into a [cohesive] cloud unit." The move is part of a larger effort to modernize IBM by focusing on technologies like cloud storage, security, and analytics.
Ustream is known in the gaming world as one of Sony's partners for streaming on PlayStation 4, along with Twitch and the recently added YouTube. To that end the Ustream site's gaming section is PlayStation branded.
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Steve Watts posted a new article, IBM acquires Ustream, plans cloud video service
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hmmm. Having worked at IBM in the past, I'm assuming there's a longer play here, and we're just not seeing it. IBM isn't directly into gaming, and are still trying to master how to be more of a service company. So, there's something here with the technology and service offering. How would they incorporate this into someone else's business? IDK. But, that's more likely their play than just getting into the gaming industry. i'll have to look at their other video acquisitions, which I didn't pay attention to.
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Big company. Huge. I came in on the SaaS side when IBM was still trying to incorporate services as products (they used to be very much a shrink warp style business), so there were a lot of headaches for the SaaS businesses. My part of the company was oddly flat, but with lots of management layers; which I had trouble understanding all of the relationships. I was part of what was called the Enterprise Marketing Management group, which was under Software.
Odd to be working in a company with more than enough engineers to build anything it needed. Obvious there were more than enough managers to make what products it built not work as smooth as you know it should.
Would I go back? Maybe. It seemed like on my side of the business that most other roles around me involved being on-site with clients; which meant a lot of traveling. Benefits were pretty good.
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