Valve has announced it has partnered with GameStop, GAME UK and EB Games to launch dedicated Steam Sections this fall across each retailer’s storefront.

The Steam Sections will feature Steam Hardware devices, like the Steam Controller, Steam Link, and Steam Machines, as well as a variety of Steam prepaid cards. Steam prepaid cards launched across various retailers three years ago, and Valve revealed sales performance for them have increased each year.

"GameStop, GAME UK, and EB Games are leading retail destinations for core gamers and early adopters," Valve’s Gabe Newell said in a statement released today. "Creating a 'store within a store' across North America and the UK is a significant win for getting the first generation of Steam Hardware products into gamers' hands."

With the upcoming release of Steam Machines, like the one coming from Alienware, we expect there to be a huge increase in PC gamers this holiday season. Valve continues to prepare its Steam Big Picture mode with new updates, which we’ve found to be great improvements over the older UI.

To learn more about both the Steam Controller and Alienware’s Steam Machine, check out our hands-on from this year’s E3.