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Google Announces Alphabet, a new operating structure for Google and all its subsidiaries

Today Larry Page and Sergey Brin, the founders of Google, are proud to announce that Google Inc. will now be Alphabet Inc. and that this transition will concern more than just a change of name.

Josh Hawkins

August 10, 2015 2:35 PM

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Today Larry Page and Sergey Brin, the founders of Google, are proud to announce that Google Inc. will now be Alphabet Inc. Alphabet will replace Google as the publicly-traded entity, and all Google shares will automatically transfer to Alphabet.

So what does this mean? According to Page, Google will now be “a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead.” This means that other endeavors like Life Sciences, who currently researches glucose-sensing contact lens, and Calico, a previously subsidiary focused on longevity, will now be a part of Alphabet instead of Google. It’s all a bit confusing at first glance, but we have learned via Page’s post on the Google Investor site that Sundar Pichai will be taking over as CEO of Google while Page and Brin move forward as the leaders of Alphabet.

Page and Brin believe that by separating and slimming down the various parts of Alphabet they will be able to focus more on:

• Taking the long-term view.
• Empowering great entrepreneurs and companies to flourish.
• Investing at the scale of the opportunities and resources we see.
•  Improving the transparency and oversight of what we’re doing.
•  Making Google even better through greater focus.

It’s hard to tell just how much this will affect one of the largest tech companies in the world, but only time will tell if this move is really as beneficial as they think it is. What we do know, however, is this could mean a whole new focus on various applications. Things like Virtual Reality, Augmented Reality, Mobile Gaming, and even things like set top boxes, and gaming consoles could be a part of the future of this 'new and improved' company that Page and Brin have envisioned.

Josh Hawkins

Guides Editor

Joshua holds a Bachelor of Fine Arts in Creative Writing and has been exploring the world of video games for as long as he can remember. He enjoys everything from large-scale RPGs to small, bite-size indie gems and everything in between.