Nintendo fans and the gaming community as a whole were dealt a huge blow a few weeks ago when the company announced on its Japanese investor relations website that President Satoru Iwata had passed away after battling a bile duct growth for over a year. This was truly shocking and tragic news. I have a great deal of respect for Iwata-san and the whole team at Nintendo. It was out of this respect that I decided to not contribute to the business publications that immediately wanted to know my opinion of how this would affect Nintendo as a company.
I have been a long-time Nintendo fan since I first played the Legend of Zelda on my friend's NES and I began investing in the company during the N64 days. This is a company that goes through cycles, and I strongly believe that last year was the bottom of the company's most recent decline. I have been vocally bullish on Nintendo's stock and I believe the turnaround strategy that Iwata-san helped put together will come to fruition over the next few years. In the business world, sadly, we have to look forward to the world without Satoru Iwata. While Shigeru Miyamoto and Genyo Takeda are running day to day operations in an interim fashion, I believe Nintendo already knows Iwata-san's successor.
Satoru Shibata has come up the ranks of Nintendo over the last few years. He has been President of Nintendo of Australia, and now runs Nintendo of Europe. He has been tasked with running the Nintendo Directs for Europe, and is known for some goofball antics. He is younger than both Shigeru Miyamoto and Genyo Takeda and has a better grasp on speaking English in public venues. This is a crucial part of being a CEO, as he will be the next public face for the company.
I definitely see a parallel between the passing of Satoru Iwata and Steve Jobs, as they were both taken from us at very young ages. They both were the hands-on public faces of their respective companies. I believe we can look to the Tim Cook regime at Apple Inc. for some guidance on how things could go at Nintendo--the main difference being the financial strength of Apple Inc. when Steve Jobs passed away was quite a bit better than where Nintendo finds itself today. Still, Nintendo is far from bankrupt with a $20 Billion market capitalization and over $8 Billion of cash.
Shigeru Miyamoto would clearly be the sentimental pick to succeed Satoru Iwata. That would be like Apple replacing Steve Jobs with Jony Ive, so to speak. Miyamoto loves his job and is happy where he is. As Shacknews Senior Editor, Ozzie Mejia, put it: Miyamoto, Iwata, and Reggie were Nintendo's triforce. While it is impossible to replace someone like Satoru Iwata, a man with a tremendous skill set and track record, it is possible to find someone who can help the company operate.
Iwata-san had a lot to prove when he became Nintendo's first President outside of the Yamauchi family. He had the guts to walk away from the Gameboy brand and introduce the world to touch-based gaming with the DS. He also presided over the dawn of casual motion-controlled gaming with the Wii. These remain two of the most successful consumer electronics devices of all time. While the Wii U may not be living up to its predecessor's success, I believe the true legacy of Satoru Iwata's time will be the upcoming NX console, the implementation of Nintendo's smartphone strategy, and the great gaming experiences that all the amazing teams at Nintendo have become known for.
The key for Nintendo of Japan's next President will be to carry on the tradition that Hiroshi Yamauchi, Satoru Iwata, and the rest of the outstanding team at the company have created. Nintendo must always be willing to take risks, create new experiences that broaden the gaming landscape, and surprise and delight their loyal fan base for decades to come. It is a sad time for the Big N, but history has shown to never bet against them when they are down. This transition of leadership is crucial for the company's future. I believe Satoru Shibata has been groomed for this position, but clearly no one can truly replace Satoru Iwata.
Nintendo is a company with this culture ingrained deep in its DNA. Nintendo must choose a President who truly understands the history, culture, and opportunities in front of the company. Nintendo cannot replace Satoru Iwata, but it can move forward.
Asif A. Khan, his family members, and his company Virtue LLC owned shares of NTDOY (Nintendo's ADR) at the time of this article.
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Asif Khan posted a new article, Opinion: How Nintendo Can Move Forward
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5% - gamers that even know what this is.
15% - gamers that see something about it and are possibly interested in it, until they see something shiny.
30% - gamers that saw it and wondered wtf is Nintendo wasting resources on this instead of game-x, which they wouldn't buy because they have no intention of buying the console. Bonus: they're also upset that they can't get game-x for the iPhone.
50% - gamers that didn't look past the Nintendo logo because they were looking for news about the next CoD. -
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I really want them to consolidate their mobile and console lines. They have so many great games out there but I'm not going to buy two different platforms to play them. Nintendo doesn't need bleeding edge graphics as we have learned so something mobile that could also be a solid console experience is totally possible these days It would mean that all of the developers working on the two current platforms could be turned to working on one. The concerns about a small library would mostly be alleviated as would the issue of getting 3rd party developers back.
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Question: one of the reasons I frequently see stated that the reason they don't do a Steam-like account service is because of the fact that some amount of their target audience is children. As much as you or I can buy whatever we want on credit cards the laws and practices on minors doing it are different (plus Nintendo can't guarantee the console will be online - especially for handhelds).
But I have got to think some number of parents have Steam accounts for their kids, or they're doing family sharing, or they're letting their kids use their Steam account and just not let them buy anything, or something.
How do Shackers with kids handle this sort of thing? And do you think it's the sort of thing a "normal" non techie/gamer parent would be able to handle?
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I go back and forth on this. On the one hand, Nintendo has referred to the competition between Sony and MS as an arms race, and they're right. Consumers really only need one of those boxes. Eventually, one company will lose the race. Why get involved in a shoving match?
On the other hand, Nintendo's disruptive philosophies cost it a lot of money this generation. When they work, they chance the industry. When they flop, they flop hard.
I'd like the best of both worlds: a console with competitive hardware so publishers can easily port third-party titles, and some sort of disruptive gimmick that capitalizes on Nintendo's penchant for creativity. I really don't want just another graphics-driven console; how good do games need to look before nobody cares anymore?-
I'd like the best of both worlds: a console with competitive hardware so publishers can easily port third-party titles, and some sort of disruptive gimmick that capitalizes on Nintendo's penchant for creativity. I really don't want just another graphics-driven console; how good do games need to look before nobody cares anymore?
Kinect and Move were this to some degree. Obviously influenced by Nintendo but demonstrates the idea of trying new things within the context of a new console that doesn't involve sinking the whole thing if it doesn't work out. SmartGlass and the Vita offered similar attempts at second screen experiences where when they didn't set the world on fire the console still had significant value. Of course you give up some chance of success by not going as hard into these ideas but you also hedge better against failure.
VR/AR looks to some degree to be another opportunity like this.
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I think Iwata's overall plan was solid, for sure. Stay in the hardware business, but also make some quality releases for phones and tablets. As long as they maintain the quality of the releases and don't dilute their IP, they will be around for a long time.
NX is going to have a tough battle for sure, even if it's totally awesome. Mobile games already meet the needs for casual audiences, and PS4, XBO generally meet the needs for the more harcore crowd. So Nintendo will have to carve it's own niche again. That involves pulling a few from the margins of both sides and building on that over the coming years.
And I'll echo the statement that I'd love to see more material like this from Asif. -
That was a real good article Asif, I really dug it awesome job you need to do more.
I really hope the NX will be powerful( >= PS4), to me this is what will make or break the company with out third party support I hate to say it eventually it will be game over(for hardware) :( but then they go full software only which could be amazing.
Square Enix clarifies NX support as "under consideration."
If the NX is so awesome why would a large company like Square Enix use the term "under consideration." would not be a sure thing?
This has me worried -> http://www.gamespot.com/articles/nintendo-nxs-first-games-announced-by-square-enix/1100-6429233/
Man I hope I am wrong and the NX is the next SNES and is a successful etc.