If you’re a parent, you know how tough it can be to get your kids to brush their teeth. Grush is well aware of this issue, which is why they attended CES to show off their gaming toothbrush, which I’m sure is a first of its kind.

The gaming toothbrush works through the use of a companion app that is available on iOS and Android devices. The companion app is a game that tracks the player’s brushing, rewards them with points, and also lessens the chances of getting cavities.

This is actually a pretty interesting product as I’m sure many parents who plead with their children to brush their teeth can now use video games as a tool for real-world benefits.