Samsung has announced a new curved monitor the company says will deliver an “immersive viewing experience," and it's being geared towards gamers and for general multimedia viewing.

When the monitor is switched to game mode, the Samsung SD590C instantly adjusts its settings to specifically optimize itself for your current game session. According to the company, the monitor is able to detect changes in scenes, enhance color and alter the display’s contrast dynamically. It also promises that the curve decreases the clutter in your peripheral vision, so you won't have to shift your focus to the edges of the screen. Finally, Samsung boasts a "Game Boost" sound mode to isolate sound effects and make them stand out over background music. All in all, it certainly sounds like the company is aiming squarely at the gamer demographic.

It will be available starting on October 1 and is expected to retail for $430.