Ever since its release last November in various markets, the PlayStation 4 has been rising in popularity, first at four million units sold, and then eventually rising to seven million units sold. Today, Sony announced during its Gamescom conference that it has cleared over ten million units sold worldwide, setting a new sales record for next-gen hardware, ahead of its competition.

The sell-through numbers track across 100 countries and regions worldwide, including the United States, with data collected between the launch period and August 2014.

"The responses we have received for the PS4 system's unique gameplay experiences powered by the network, along with its vast game portfolio has been phenomenal, and I am absolutely delighted that PS4 was able to reach this commemorative milestone in less than 9 months," said Andrew House, President and Group CEO of Sony Computer Entertainment Inc. "We're so grateful for the enormous support from PlayStation gamers worldwide, and we look forward to bringing even more exciting content and services in the months ahead."