Why Blizzard avoided card-trading for Hearthstone
Hearthstone executive producer Hamilton Chu outlined some of the possible future plans for the game, including eSports tournaments, and expansions like extra packs, boards, and heroes.
Blizzard's digital CCG Hearthstone kicked off its beta recently, and already has some passionate fans. Like most other card games, there are a number of features coming down the pipeline, like support for tournaments, eSports, and expansions. However, one feature that Blizzard doesn't plan on adding is card trading.
"We decided to go away from that," executive producer Hamilton Chu told IGN. "Obviously that's something that you think about. But a key thing for us was focusing on what the game was about--getting new cards in your collection, crafting your deck, and playing the game. When you have trading, that brings in a bunch of other stuff with it. Some of that is really fun, like haggling with people or searching for the best deal or playing the market to see how values go up and down. But that's just not what Hearthstone is. Hearthstone is focused on these other aspects of gameplay."
"After launch, there's a lot of possibilities," executive producer Hamilton Chu told "There are tournaments, eSports, or even single-player content. We're really looking forward to getting this in the hands of the players and seeing what really resonates with them."
Blizzard is planning to launch Hearthstone this year for PC and Mac, with an iPad version following shortly after. Expansions are also possible, with new card packs, play spaces, boards, or hero classes all being tossed around. Chu said that if they think of an idea for an expansion, they'll "come up with other business models that make sense around it."
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Steve Watts posted a new article, Why Blizzard avoided card-trading for Hearthstone.
Hearthstone executive producer Hamilton Chu outlined some of the possible future plans for the game, including eSports tournaments, and expansions like extra packs, boards, and heroes.-
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Building a good Hearthstone deck is a hell of a lot cheaper than doing the same in MTGO, unless ofc you're good enough to go infinite.
If we're comparing with paper MTG Standard then there's no contest, maybe $50 against $200-$500. Of course, the higher cost of MTG is offset by the fact that you can sell your cards and get some of your initial investment back. There are pros and cons to both methods, all that matters is that its a really fun game.-
well the economics of Magic are different due to very different demand once that secondary market exists. We've very quickly seen how much prices for digital items inflate in high demand games (D3, LoL, Dota 2, etc). There're very few people playing Hearthstone right now even if there was a way to trade.
In any case, I don't really care either way, I just think it's very much influenced by the desire to keep you grinding. That said, there's a ton of money to be made by Blizzard if they do allow trading and only spending a virtual currency like MTGO does.-
Yeah, Blizzard could make even more with a marketplace through which people can buy/sell cards. I've sold cosmetic items on Steam for over $100, and Valve got a percentage of that. At TI3 they released a limited quantity of high value items. They make money on the initial purchase and on the secondary market, its basically printing money.
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I stopped playing Scrolls because I kept getting nonstop demolished by people with 3x the number of rares that I had. And learning to trade meant I had to learn the economy, the meta-value of all cards, so I didn't get swindled. And I just wasn't willing to figure that out.
So, I'm fine with this, personally. Though I tend to be on the less social side of gaming. -
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Running a marketplace could be even more lucrative, just look at what Valve is doing with DOTA 2 and TF2. They make profit on the initial transaction as well as sales made in their own secondary market. A DOTA 2 cosmetic selling for $70 nets Valve a $10 cut, with the rest going to the seller.
The main thing about Hearthstone is that it is incredibly streamlined. There is no mucking around like with other digital CCGs, you push the button and you're in a game with an opponent. Even the Arena mode doesn't have the same constraints that a regular draft mode does, you make your deck at your own leisure and then you play when you're ready. No waiting for games.
It feels like removing a market for users to buy and sell cards in is one more method of simplifying and streamlining. Obviously it is there for users to spend money on decks, but that's every CCG.
Allowing people to sell cards alongside selling boosters can be more profitable for Blizzard. Would someone want to farm the 3200 dust needed for their legendary or hope for it to drop in a booster, or would some people just spend $80 or whatever on that one card to get it right away?
Valve creates money by controlling the supply of rare/valuable items and taking a cut from secondary transactions. What's to say Blizzard can't do the same and make more money on top of booster sales?