Borderlands 2 'on track to become the highest selling release in the history of 2K'
Randy Pitchford must be pretty happy about this. Borderlands 2 has shipped six million units, and is "on track to become the highest selling" game in 2K's history.
Randy Pitchford must be pretty happy about this. Borderlands 2 has shipped six million units, and is "on track to become the highest selling release in the history of 2K, Take-Two CEO Strauss Zelnick said in an investors call attended by Joystiq.
Take-Two also revealed shipment figures for BioShock Infinite. The company shipped over 3.7 million units of the game, "significantly" higher than any previous BioShock release.
Rockstar Games, a wholly owned subsidiary of Take-Two, also announced that Max Payne 3 had reached four million units shipped.
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Andrew Yoon posted a new article, Borderlands 2 'on track to become the highest selling release in the history of 2K'.
Randy Pitchford must be pretty happy about this. Borderlands 2 has shipped six million units, and is "on track to become the highest selling" game in 2K's history.-
And yet they're still losing money.
http://www.gamesindustry.biz/articles/2013-05-13-bioshock-infinite-hits-3-7-million-boosts-take-two-sales -
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I'm a huge Gearbox defender on here (I still don't see what most of the hate is about) but even I have to say they need to be taken out to the woodshed on A:CM. They rescued DNF, they knocked it out of the park with BL2, and they have a revered franchise in BiA. Then they completely shoot themselves in the foot with A:CM. I know it's because of another developer but they mismanaged the fuck out of the game and put their name on it, right after unfucking another game who was in the position they were in due to mismanagement.
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Shipped to retailers = sold buddy. Retailers pay for the product, and it's typically a very large percentage of the shelf price (profit margins on video games are pretty slim, if we're talking boxed copies). Assuming those units sell to consumers at a reasonable price point, everybody wins.
It's not always quite that simple, with price protection schemes it may be that some of that money gets refunded either directly or indirectly (if the title ends up in the bargain bin at lower than some threshold price), but if it's doing well then this isn't going to come into the equation.
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I haven't played any of the DLC yet. I bought the DLC for BL1 and it was kind of a slog, I got tired of it halfway through and my wife still complains that "we didn't finish BL1" even though we played through the main quest on 2 different occasions.
So I'm skeptical about buying DLC at this point, even if it's really cheap.
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I wonder if the success of BL2 could make it to where Gearbox can become a developer that decides more of their own projects. BiA: Furious 4 is basically Borderlands in WW2. They need to retool that and make it Basterds in Arms or something. A:CM was a clusterfuck but it's a game they maybe took on because they needed the money. If BL2 is setting records and BL2 is indicative of what they can do when they call all the shots then maybe it can give them more clout.
Every game Gearbox did prior to BiA was a port, sequel or expansion to someone else's game. BiA allowed them to expand while at the same time being a safe WW2 game in a time when WW2 games meant printing money. Then they could do their real game, Borderlands. Even with the whole "double the game's price with DLC" and BL1 getting damn cheap at the end there, BL2 is selling record numbers. They're really doing something right when Steam sales and console centric gaming still doesn't deter a great product.
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regardless of who made it, I think it's a good example of improvement on a direct sequel. PC users' issues were acknowledged, and amazingly... ADDRESSED.
very fun game, good hilarious characters featuring SCOOTER of course. guns + loot at the same time? yep. it's a nice combo of good elements, and the game is fun most importantly.
I still have to finish some of the DLC in fact!!!