SimCity gets World's Largest Ball of Twine in toothpaste promotion

Gosh, wouldn't it be great to have the World's Largest Ball of Twine or a giant dinosaur statue in your SimCity to attract tourists? Yes, wouldn't it just. Unfortunately, these and another three roadside novelties are exclusive to a marketing promotion with Crest and Oral B, through codes in specially-marked packages. Sponsored content is to be something of a thing with SimCity, it seems.

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Gosh, wouldn't it be great to have the World's Largest Ball of Twine or a giant dinosaur statue in your SimCity to attract tourists? Yes, wouldn't it just. Unfortunately, these and another three roadside novelties are exclusive to a marketing promotion with Crest and Oral B, through codes in specially-marked packages. Sponsored content is to be something of a thing with SimCity, it seems.

This is the second batch of marketing-y content announced in only two weeks, following a free electric car sponsored by Nissan to promote its new horseless carriage, the Leaf. While free things are nice, it can feel a little icky.

This pack includes five new attractions: a Giant Garden Gnome; Dolly the Dinosaur; Llarry the Llama; a MaxisMan Statue; and the World's Largest Ball of Twine. Remember to bring your broken golf ball retriever and Jesse James' severed hand. EA explains that they make poor people happy, and "will also bring in all three wealth classes of tourists into your city."

It's part of a promotion with Procter & Gamble which puts codes in packs of its Crest and Oral B tooth-cleaning products. The codes can also be redeemed for $5 off an EA game on Origin which costs over $40, but why would you want to do that? Alternatively you can get some virtual cash for The Sims Social, the Facebook game which EA announced yesterday will shut down in June.

Marketing content does feel a bit tacky as SimCity is only just back on its feet following the disastrous launch. Do bear in mind, though, that deals would have been inked long ago and adding new buildings almost certainly uses parts of the development team which would never work anywhere near server stability.

From The Chatty
  • reply
    April 16, 2013 6:45 AM

    Alice O'Connor posted a new article, SimCity gets World's Largest Ball of Twine in toothpaste promotion.

    Gosh, wouldn't it be great to have the World's Largest Ball of Twine or a giant dinosaur statue in your SimCity to attract tourists? Yes, wouldn't it just. Unfortunately, these and another three roadside novelties are exclusive to a marketing promotion with Crest and Oral B, through codes in specially-marked packages. Sponsored content is to be something of a thing with SimCity, it seems.

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      April 16, 2013 6:52 AM

      i hope we see this behavior move into other games soon. i think there's some great opportunities for valve and dota 2.

      general electric sponsored zeus skin?
      batrider with an exxon mobil cape?

      aww yea

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        April 16, 2013 10:14 AM

        It's a shame that they will inevitably ruin the art direction due to cross-promotion like happened with TF2. The tournament couriers are already fairly ugly but at least non-distinct.

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      April 16, 2013 6:53 AM

      I wish I could UGH this game directly.

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      April 16, 2013 7:06 AM

      Sounds like they ripped off Sam & Max Hit The Road to me. >:|

      http://recollectionsofplay.files.wordpress.com/2012/04/sm-ball-o-twine.jpg

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      April 16, 2013 7:10 AM

      " Alternatively you can get some virtual cash for The Sims Social, the Facebook game which EA announced yesterday will shut down in June."

      lol

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      April 16, 2013 7:11 AM

      This game makes me laugh. As much fun as I had for the first 20 hours of playing this, I really wish I hadnt supported it.

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        April 16, 2013 7:25 AM

        Same. I enjoyed playing it but I don't see myself buying anything from EA for a long time.

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        April 16, 2013 7:58 AM

        yup same here... I doubt I'll go back to it unless it gets a major overhaul.

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      April 16, 2013 7:28 AM

      [deleted]

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      April 16, 2013 7:59 AM

      at least i hope you people are regularly buying toothpaste and toothbrushes

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      April 16, 2013 8:24 AM

      :-/

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      April 16, 2013 8:28 AM

      So - I still haven't played sim city yet but I don't have a problem with this.

      It lets people get new content for free, lets the developer get money, isn't too commercialised and it doesn't appear to change the game balance/experience for people who don't have it.

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        April 16, 2013 8:41 AM

        I think the issue here is they seem incapable of putting their resources towards, you know, FIXING the game vs making new content?

        You don't develop add-ons for a broken piece of shit. You fix it first

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          April 16, 2013 8:47 AM

          They've made a lot of fixes since launch, including restoring Cheetah speed and getting server load under control. At this point I'd say that it's pretty stable, and that programmers should focus on path-finding etc. Artists and scripters are probably useless for the remaining bugs. It makes sense to be releasing new content.

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            April 16, 2013 8:48 AM

            Like twine balls and product placement

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            April 16, 2013 9:20 AM

            They've done jack shit. All they have done is sit in their asses waiting for people to stop playing in order to reduce server load.

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            April 16, 2013 10:34 AM

            My friend has 6 city that cannot be loaded due to server issues.

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              April 16, 2013 10:35 AM

              wait, simcity 5 *still* isn't stable for playing the shipped product? is anything else still disabled?

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            April 16, 2013 12:27 PM

            I don't think they fixed cheetah speed. It's more like the falling userbase fixed it.

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          April 16, 2013 8:54 AM

          The people working on this won't be people who can fix more technical issues!

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          April 16, 2013 9:42 AM

          As Alice pointed out, they probably have little choice in this implementation, as it would have been a contract they set up before the game even launched.

          Doesn't excuse all the problems the game has, but getting upset over this because "they should be fixing it" is pretty silly.

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            April 16, 2013 10:49 AM

            Welcome to what's wrong with gaming - treating it like some factory/contract work.

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              April 16, 2013 11:12 AM

              I dislike in-game advertising as much as the next person, but I don't see upholding contractual obligations as being "what's wrong with gaming".

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        April 16, 2013 9:42 AM

        [deleted]

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          April 16, 2013 9:46 AM

          only if they don't sell more because of it :P

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        April 17, 2013 2:17 AM

        In a F2P game I'd see this and understand why a developer / publisher went down that route, not in a retail game though.

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      April 16, 2013 9:03 AM

      Things like this are making it really hard for me to ever want to buy it someday.

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      April 16, 2013 9:30 AM

      Alice, you write the best articles ever. Please write more.

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        April 16, 2013 9:33 AM

        's not my call! Phone your congressman and vote YES on Proposition A.

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          April 16, 2013 10:41 AM

          If I knew voting in the icosahedron as the state platonic solid would get more articles out of you I would do it more often.

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      April 16, 2013 9:40 AM

      All these promotional goodies make it clear EA was obligated to release the game when they did.

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      April 16, 2013 10:01 AM

      [deleted]

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      April 16, 2013 10:19 AM

      The codes can also be redeemed for $5 off an EA game on Origin which costs over $40, but why would you want to do that?

      lmao

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        April 17, 2013 12:38 AM

        I can't think of any EA games I'd play for free, much less pay for. Hell, I got Sim City 5 and Dead Space 3 for free, and I haven't played either. EA produces generic titles that are smoothed over to the point that nothing of interest remains.

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      April 16, 2013 11:06 AM

      Weird Al much? http://www.youtube.com/watch?v=yKeHQpT5wVE

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        April 16, 2013 4:55 PM

        RCI doesn't work, so this isn't even SimCity.

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        April 16, 2013 6:43 PM

        I live about 20 minutes from that "Biggest Ball of Twine in Minnesota". No lie!

        We use it as a punchline. I'm a music teacher, and before we announced where we are going on our summer trip, the "Twine Ball Tour" was my standard response. Start in Darwin, MN, then go to the two other record-setting twine balls in Kansas and Wisconsin. (Ours is the biggest built by one guy, the one in Kansas was built by a group, and the one in Wisconsin is smaller in volume but it's the heaviest.)

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      April 16, 2013 7:11 PM

      Not ugh'd for your writing, ugh'd for EA whoring out games.

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      April 17, 2013 12:36 AM

      Let me know when Sim City becomes a game worth playing. That means no online connection needed, and large maps. As it is, it looks like pure shit. The music sucks as well. Previous Sim Citys had edge to their music, and their soundtracks weren't banal, ultra-homogenized audio paste. Where's the quirk? Fuck you, EA.

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