It seems everyone has a pocket telephone in their pocket nowadays, and many even play video games on them. To gain better footing in that mobile world, as well the hip free-to-play, social, and browser markets, Warner Bros. Interactive Entertainment is opening a new studio handling all that jazz.

WB Games San Francisco will develop games itself as well as overseeing publishing all the mobile fruit of other WBIE teams. No specific projects were mentioned, though.

The studio will be headed by Greg Ballard, who's currently WBIE's senior VP of digital games, and located in, if you hadn't guessed, the city of San Francisco. WB is bunging the studio in the same offices as Flixster, the social media movie site thing it owns.

"San Francisco is a hotbed of local talent and convenient access to major partners, and this will help us achieve our goal to bring our top entertainment and gaming brands, as well as original IP, to multiple mobile, social and emerging platforms," Ballard said in the announcement.