Former Microsoft exec claims Xbox created because Sony didn't want to 'be a friend'
Microsoft wasn't always interested in entering the console market. In fact, according to a former Microsoft exec, the company only entered the console market because Sony refused to work with them.
Microsoft made significant inroads in the console wars with the Xbox 360, stealing market share from the once-dominant PlayStation brand. However, Microsoft wasn't always interested in entering the console market. In fact, according to a former Microsoft exec, the company only entered the console market because Sony refused to work with them.
Joachim Kempin was VP of Windows Sales at Microsoft for 20 years, having left the company in 2003, two years after the launch of the original Xbox. He said that the main reason Microsoft jumped into the console market was "to stop Sony."
"They were never Microsoft's friend," Kempin told IGN. "And Microsoft in a way wanted them to be a friend because they knew they had a lot of things we could have co-operated on because they are, in a way, an entertainment company, you know?"
However, when Sony entered the market with the original PlayStation, Microsoft felt like its stronghold of the PC market could be eroded. Microsoft founder Bill Gates was afraid that "the living room computer" could threaten the Windows market, and Microsoft knew it had to work against Sony.
This story slightly echoes how Sony came to create the PlayStation in the first place. The Japanese hardware giant originally partnered up with Nintendo to create a CD add-on for the SNES. However, Nintendo eventually partnered with Philips on the failed CD-i. The apparent betrayal was motivation for Sony to enter the console space, and led to the formation of the PlayStation brand. While Microsoft doesn't appear to have collaborated with Sony as deeply, it seems that friendship could have prevented these console wars from escalating at all.
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Andrew Yoon posted a new article, Former Microsoft exec claims Xbox created because Sony didn't want to 'be a friend'.
Microsoft wasn't always interested in entering the console market. In fact, according to a former Microsoft exec, the company only entered the console market because Sony refused to work with them.-
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Sony got dicked, decided it'd be a bigger dick, which in turn resulted in MS causing a dick party wherein their attempts to cock-block each often result in being dicks to consumers. Considering the slang of MS's first-party juggernauts are Galo and Queers of War due to how engaging teabag mechanics are within them one may wonder how far this cock-fight goes. Even more so with the fact that Sony introduced dancing the funky chicken over an opponents corpse in SOCOM which enables players to be dicks towards each other by creating strife in with the form of a Cock.
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Apparently Sony was being a dick about wanting rights to license software for the system so Nintendo asked Philips about providing CD drives as well. Sony threw a hissy fit and released the PS1 after convincing other CD licensors to not deal with Nintendo. Hence the N64 used cartridges instead of CD's (which it was originally supposed to).
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http://q-gears.sourceforge.net/gears.pdf
In the "history" section.
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i don't know why you're limiting it to hardware partners, but MS pretty much kept them all in the dark about how they were getting into the hardware space and releasing the surface tablets as direct competitors to PCs rather than just providing the OS to OEMs to build devices. pretty analogous to the position sony would have been in if they partnered up with MS.
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