Update: EA Sports says an official announcement is coming on Friday.

Super Bowl Sunday is right around the corner, and in addition to parties, cookouts and a Baltimore Ravens victory, this is also the time when new Madden games get announced. And the pregame hype has already begun.

The official site for the Madden NFL franchise (via Polygon) teases a Madden 25, with details coming soon. The game, whether a rebranding of the franchise for the 25th anniversary of the series or just a special edition commemorating the event, already has a release date of August 27. If an actual rebranding, it would make future titles in the franchise a bit awkward. Madden 25 NFL 14 sounds like a game score.

Madden NFL 13 was a financial success for EA, and the company said during its earnings call yesterday that the franchise is one of the top 10 franchises in its current stable of games.

A spokesman for EA Sports said an official announcement will be coming tomorrow.