A fighting game is far from the most obvious tie-in to make for Atlus' Persona RPG series, but with BlazBlue developer Arc System Works at the helm, Persona 4 Arena may turn out to be quite interesting indeed. Atlus announced today that it'll launch for Xbox 360 and PlayStation 3 on August 7, and confirmed it'll boast both Japanese and English voiceover options.

"While it remains a feature we are unable to add in every one of our releases due to any number of factors, we are incredibly excited to be able to offer our fans the frequently requested dual language option in as highly anticipated a title as Persona 4 Arena," Atlus VP of sales and marketing Tim Pivnicny said in the announcement.

The official site has bags of details on the mechanics, for fight-fans. For those of us who are simply intrigued or just plain like pretty colours, here's the E3 trailer: