GameFly 'Unlimited PC Play' adds BioShock, Civ IV, X-Com
If you haven't played BioShock, X-Com: Enforcer or Civilization IV on the PC yet, now's a great time to try them as they join GameFly's Unlimited PC Play library,
GameFly's Unlimited PC Play program has expanded today. Members that missed out on BioShock, Civilization IV or X-Com: Enforcer, can now play them as part of a paid GameFly membership.
As part of a new deal with 2K Games, GameFly has added the three classic games to its Unlimited PC Play library. Members can play as many games from the Unlimited PC Play library as part of their subscription.
2K's rationale for offering the free games was simple: Introduce gamers to a series they may not have tried, especially with BioShock Infinite, Civilization V: Gods & Kings and XCOM: Enemy Unknown expected to hit shelves this year.
[Disclosure: Shacknews.com is part of GameFly Media, a wholly owned subsidiary of GameFly, Inc.]
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John Keefer posted a new article, GameFly 'Unlimited PC Play' adds BioShock, Civ IV, X-Com.
If you haven't played BioShock, X-Com: Enforcer or Civilization IV on the PC yet, now's a great time to try them as they join GameFly's Unlimited PC Play library,-
Gamefly's biggest obstacle will be the established online p2p market. They have to quickly move into areas not tackled well by other online retailers in order to get a foothold. I guess unlimited play is kind-of unique, they could do a push for unlimited indie game play, or maybe add features to set up tournament brackets for games, to help support tournament leagues (e.g., shack civ leagues, etc). Steam doesn't really support that type of management well, and unlimited gameplay seems to go well with lan party games.
Also, they need to partner with places like humble bundles, pax conventions, or otherwise, to promote their services IMHO.