The Sega/Arkedo collaboration formerly known as Project Hell Yeah has been given an official title. Redubbed Hell Yeah! Wrath of the Dead Rabbit!, the game is set for release on PC, PlayStation Network, and Xbox Live Arcade later this year.

The game stars Ash, a devil rabbit and prince of Hell. When his nemesis Fat Rabbit posts compromising photos of him on the Hellternet, he sets out on a quest to murder his way to Fat Rabbit.

The announcement was paired with a trailer to set the tone, but it shows no gameplay. Arkedo did, however, create a series of retro-style games for the XBL Indie Games Channel, so those might give us some idea of the the exploits of the hell rabbit.

Check out the announcement trailer below.