Electronic Arts has announced actors Christina Hendricks (Mad Men) and Sean Faris (Never Back Down) will star as the main characters in Need for Speed: The Run. The pair will offer their voices and likenesses for the project.

Need for Speed: The Run is in development at EA Black Box (PC, Xbox 360, PS3) and Firebrand Games (Wii, 3DS) and launches on November 15.

Faris plays the role of Jack Rourke, a driver on the run from the mob. Hendricks will take on the role of Sam Harper, a racing manager that bankrolls Jack's trek from San Francisco to New York.

Though investing in a criminal whose sole task is to drive from one part of the country all the way to the other, while being hunted by the cops and the mob seems like a bad investment, we're almost positive you're not a banker.