1C: Some UK retailers rejecting Steam-enabled games
Some UK retail chains have reportedly sent out an edict, refusing to stock Steamworks-enabled PC games. This comes from a Russian publisher, who called the behavior "bullying."
Some UK retail chains are drawing a line in the sand on the digital distribution front, by refusing to stock PC titles that come packaged with a Steam client. The Russian publisher 1C said that at least one major outlet sent a message to game publishers that Steamworks-enabled PC games would no longer be stocked.
1C publishing director Darryl Still called out the rivalry in an interview with CVG. "Their [Steam's] confidence in their offering, which pays no heed to any rival in-store activities, compares favorably to that of the retail chains -- who recently sent a command to publishers that if they include Steamworks in their title it will not be stocked," said Still. "Those guys need to grow up, stop bullying, and focus their attentions on making their offerings as attractive as the people they are obviously looking over their shoulders in panic at."
Ouch. Still also compares the profit margin and timing of digital distribution versus retail. He claimed that a game sold through a digital partner can make twice as much money, and that money will go into the company coffers three or four months sooner than it would from a retail chain.
This echoes a report from MCV in November of last year. At the time, two unnamed UK retailers threatened to stop selling Steam-supported games. Now, it appears some retailers are making good on those threats, as the rivalry continues to heat up.
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Steve Watts posted a new article, 1C: Some UK retailers rejecting Steam-enabled games.
Some UK retail chains have reportedly sent out an edict, refusing to stock Steamworks-enabled PC games. This comes from a Russian publisher, who called the behavior "bullying."-
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There's only one Best Buy within a 30 mile radius that stocks PC games. Wal-Mart and Target only do WoW or Starcraft 2. I haven't set foot in a GameStop for years; I doubt that any around here stock any PC games.
The physical distribution model is messed up; Homefront allegedly shipped 2.6 million units to retailers, and only sold-through slightly over 1 million units. It's either dogs chasing cars like that, or entirely preorder-driven if the publisher hasn't hyped up the title enough.-
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When was the last time you checked?
By way of example back in like February when I went to my local GameStop to preorder DNF BoS, they were down to a single wire rack of PC games towards the back of the store. When I went to pick the game up last week they were down to just Blizzard titles and a few others and they on the wall behind the counter and cashiers. You would need to ask to look at anything. The rack they were on before was now devoted to used PS2 and GameCube games.
Mainly because of Steam I don't really mind and I don't see myself going to GameStop much anymore but I'm sort of fine with the idea of the retail perception of running games on a computer being a bizarre foreign concept. Sort of like those consoles no one bought like the 3DO or Jaguar.-
I gave up on the Natick Best Buy a couple of years ago, after they relegated their "PC section" to an endcap. I don't think they have a section anymore. The Milford Best Buy, meanwhile, has a whole half-gondola of PC games that are usually well stocked. I'll have to ask if the manager there really likes PC games.
I haven't tried GameStop in about 3 years, and I really don't feel eager to set foot in one. The last time I bought something from them, they were called Babbage's or Software Etc.
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I can understand their desire to not want to have Steam versions of games... it is essentially selling an item that includes a storefront for a competitor.
However, this step isn't going to help them in the slightest. While they could still get a bit of profit from people who want a physical copy, instead they will be telling their customers that they can't buy it at their store and will have to use Steam or go to another store.... which will result in no profit and is truely directing their customers to a competitor. -
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those valve bullies, fuck them and their near single-handed saving of the PC games market. fuck them, and their highly profitable distribution contracting and amazing usability features, free integrated DRM that treats the customer like, you know, the commodity they are rather than the criminals that they could be. fuck them right up the ass, we want to stay in the past and watch PC games slowly die off, its so much easier to refuse change than embrace it, even if its not really so much easier!!!!
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Retail chains have been treating PC gaming like shit for over 8 years anyway, why should we give a shit what they're complaining about now?
Xbox gamers can buy full games (not just shitty little XBLA stuff) via Live, I don't see retailers moaning about that?
End of the day, Steam offers a great service, retailers offer SHIT ALL other than high markups and a lousy customer experience.
You can see why indies and smaller developers not tied to mega publishers are going with Steam or even Steam exclusive, the business case is great for them and they don't need to deal with the retarded limitations of working with retailers and publishers. -
Something occurred to me the other day.
Companies like this and D2D don't want to sell Steam games since it's a competitor (you could use Steam to buy games from now on)
But look at Green Man Gaming. They're just selling Steam keys (when the game is Steamworks). And they occasionally beat Steam sales. It (apparently) doesn't bother them that you might stick with Steam because when their price is good enough you'll come back to them anyway. The recent DNF sale was probably used as a loss leader item just to get people to try them out.
If GameStop could do better than Steam, price-wise, on Steamworks titles, people would still go buy them there.
Retailers need to get over it and just get competitive with pricing Steamworks titles. -
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Anyone thinking that the point of this is to stop people from buying Steam games have it backwards. These guys are trying to scare publishers into not including Steam, and while part of my mind is thinking "Hah, the publishers probably make way more money through Steam than retail", the rest of it is just thinking "... but they're probably going to cave anyway".
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