During Nintendo's E3 press briefing, president Satoru Iwata explained that the mystery new console currently known only as Project Cafe will attempt to serve all people ad, young and old, casual and hardcore.

"As an industry, what we haven't achieved yet is a game platform that is equally satisfying for all players," he said. "Yet this is exactly what we intend to create with our new home platform."

Iwata revealed a philosophy of "deeper and wider," with deep experiences for hardcore gamers, but a wide range to suit the tastes of everyone--wider than even the Wii.

"For Nintendo the goal of innovation is to serve every player, even though each brings to video games an individual appetite, a personal passion, and a distinct gaming history. I believe our new platform represents a major step towards reaching the goal," he explained.

Cruelly, Iwata teased that Nintendo won't reveal the platform until later in the press conference. When it's unveiled, we'll share the wonders with you.