Bizarre Blake Griffin RAGE trailer amuses

A strange new trailer for Rage is released, and it features Blake Griffin.

May 20, 2011 5:15 PM

A new trailer for Id Software's Rage has arrived, featuring the NBA's 2011 Rookie of the Year, Blake Griffin. Yes, it's as odd as it sounds.

Apparently, Griffin really wants to be featured in the Bethesda-published shooter, which is eventually coming to PC, Xbox 360, and PlayStation 3.

Be sure to check out our interview with producer Jason Kim for more information about the game.

Jeff Mattas

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Shacknews

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May 20, 2011 5:15 PM

Jeff Mattas posted a new article, Bizarre Blake Griffin RAGE trailer amuses.

A strange new trailer for Rage is released, and it features Blake Griffin.
- pillzer
  
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  May 20, 2011 5:21 PM
  
  Yep, that was indeed strange. Funny at times, but still a pretty odd marketing move.
- SentryDown
  
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  May 20, 2011 5:37 PM
  
  Good to see the tiger from The Hangover was available.
- Poor Yurik
  
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  May 20, 2011 7:20 PM
  
  hahaha that was very good
- badcaps
  
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  May 20, 2011 7:45 PM
  
  hahaha. excellent.
- [deleted] 297149339
  
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  May 20, 2011 8:11 PM
  
  [deleted]
  - Dessicator82
    
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    May 20, 2011 8:25 PM
    
    NBA Rookie of the Year. Seems like a cool guy as well.
    - [deleted] 297149339
      
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      May 20, 2011 8:28 PM
      
      [deleted]
- xert
  
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  May 20, 2011 9:15 PM
  
  That's not the id offices & none of those people actually work at id.
  - doomed
    
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    May 21, 2011 7:57 AM
    
    i doubt people that actually work at id can act.
    - doomed
      
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      May 21, 2011 8:25 AM
      
      well, besides the ones at marketing...
      
      those have been fooling us since Doom3 for a good id multiplayer Game :(
  - Schnapple
    
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    May 21, 2011 8:30 AM
    
    Yeah I thought it was the id offices but on closer inspection probably not
    
    http://goo.gl/f7son
    
    Guess it's not too hard to find "generic office building some developer would work out of"
    - LeapingFool
      
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      May 21, 2011 8:38 AM
      
      In a couple of shots, if you look really closely at the background, you can see some hills/low mountains. Nothing like that around Dallas.
      
      In spite of the Texas license plates on the cars, the commercial was shot in Southern California.
- telmarine
  
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  May 20, 2011 9:22 PM
  
  as a big id software fan and a big NBA fan, this perfectly fits into the demographic of me.
- [deleted] 1154055892
  
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  May 20, 2011 10:14 PM
  
  [deleted]
- geedeck
  
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  May 20, 2011 10:36 PM
  
  That's actually a really slick mainstream ad. Is anyone else really impressed by that?
  
  Usually game ads feel like a step up from action figure/truck rally commercials
  - [deleted] 859507003
    
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    May 20, 2011 10:42 PM
    
    [deleted]
  - Gwyndion
    
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    May 21, 2011 4:57 AM
    
    It's true.. it feels like a 'real' commercial and 'we' are definitely not the target audience. Make me thing this game is going to get a big marketing push.
  - evildanish
    
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    May 21, 2011 5:04 AM
    
    I lost it at "Tiger Jump!"
  - nomaad
    
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    May 21, 2011 5:06 AM
    
    I liked it a lot. Really well done.
  - varsindarkin
    
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    May 21, 2011 6:59 AM
    
    It didn't feature any stupid or extremely loud music blaring the background or any dumb catchphrases or a recut trailer to completely change the trailer's original intentions.
    
    It was straight up funny and Griffin surely had fun as hell.
    - Johnny Law
      
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      May 21, 2011 7:01 AM
      
      THIS IS THE NEW SHIT
  - My Documents
    
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    May 21, 2011 7:18 AM
    
    It's not much unlike Sony's "Kevin Butler" ad approach.
    - shurcool
      
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      May 22, 2011 7:57 AM
      
      I really liked one of those ads.
  - Schnapple
    
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    May 21, 2011 8:21 AM
    
    I think the main thing is the quality of the video and lighting used to film it.
    
    I'm not an expert and I have no idea what the terminology is but we've all seen footage from within id Software's offices and it usually just looks like it's shot using a camcorder. The shots in this trailer look like they were filmed on a set for a television show.
    
    Of course for all I know it really was shot on a set for a television show and the developers drinking coffee and wearing the DOOM shirts were actors. In which case it's even more impressive that they spent the money for this.
    
    Whomever they hired needs to get hired by Gearbox for DNF ads. And quickly.
- PointlesS76
  
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  May 20, 2011 10:42 PM
  
  That was pretty good actually. I now want to see a mutant dunk on another mutant.
- moshman
  
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  May 21, 2011 7:07 AM
  
  haha, that is pretty fucking good
- johnhead
  
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  May 21, 2011 7:44 AM
  
  I can see it now .. Rage DLC entitled "Mutant Basketball featuring Blake Griffen"
- PenicillinX57
  
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  May 21, 2011 7:52 AM
  
  Cool ad. Still not very excited about Rage, though. Just another vanilla shooter in a sea of vanilla shooters.
  - shurcool
    
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    May 22, 2011 7:58 AM
    
    Me too.
- Mad Brahmin Disease
  
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  May 21, 2011 8:00 AM
  
  It's actually good!
- ChibiJosh
  
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  May 21, 2011 8:55 AM
  
  I quite enjoyed that.
- 3dchipset
  
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  May 21, 2011 9:29 AM
  
  He'll need a job when the lockout happends next year! Come on ID! Put him in the game!!!
- Dontdrop
  
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  May 21, 2011 9:48 AM
  
  That was pretty funny
- icon_of_syn
  
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  May 21, 2011 9:56 AM
  
  That was great. Blake's the man.
- Lukiopimp
  
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  May 21, 2011 10:50 PM
  
  This ad does not work for me, but only few ads for games have so its alright.
- Jobos
  
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  May 22, 2011 8:24 AM
  
  That was hilarious. I have a degree in art, so I'm qualified to say that.