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Square Enix on its latest plushies, statues & games at Toy Fair 2025

Square Enix Merchandise Assistant Manager Sarah Bloom gave us the grand tour of Square Enix's newest knickknacks at this year's Toy Fair.

TJ Denzer

March 25, 2025 12:44 PM

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With as many awesome games as Square Enix has in its long and storied catalogue, the group also goes hard to the paint on creating all sorts of plushies, toys, and other merchandise that allow fans to bring their favorite characters and creatures into their home. An event like Toy Fair is the perfect place to show off those kinds of goods, so Square Enix was there to share, and we had the chance to see what kind of new goodies they’ve cooked up for fans.

Square Enix Merchandise Assistant Manager Sarah Bloom was on hand to give us a guided look at the new things that the group assembled for its Toy Fair 2025 showcase. It began with a look at Square Enix’s new plushies, which represented most of the Final Fantasy 7 cast, as well as Vivi from Final Fantasy 9 and the franchise’s iconic Moogle, Chocobo, and Cactuar creatures. We also got a look at physical board and trading card games like one focused on Chocobo Dungeon and a new one called Moogle Bounty Mayhem.

Another thing we got to look at was the Adorable Arts line, which featured poseable figures of various characters such as Sephiroth, Tifa, Zack, Aerith, and, of course, Cloud. For those looking outside of Final Fantasy 7, the Pixelight Series provides a collection of various characters from throughout the series in pixelized form that light up, and the Bright Arts toys feature a variety of Final Fantasy mascots in eye-catching form.

For more videos like this Square Enix Toy Fair showcase, be sure to follow the Square Enix topic, as well as our YouTube channels at Shacknews, Shacknews Interviews, and Shacknews VODs, where you’ll find our latest gameplay, unboxings, interviews, and more on the latest tech, games, and toys.

TJ Denzer

Senior News Editor

TJ Denzer is a player and writer with a passion for games that has dominated a lifetime. He found his way to the Shacknews roster in late 2019 and has worked his way to Senior News Editor since. Between news coverage, he also aides notably in livestream projects like the indie game-focused Indie-licious, the Shacknews Stimulus Games, and the Shacknews Dump. You can reach him at tj.denzer@shacknews.com and also find him on BlueSky @JohnnyChugs.