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Ford (F) Model e division posts FY 2024 losses of $5.1 billion

Ford's electric vehicle division is working to development cost improvements as the company continues to invest in future products.

TJ Denzer

February 5, 2025 3:38 PM

Image via Ford

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As we continue to cover electric vehicles and the companies that produce them, Ford was up on deck as one of the companies in the EV field through its Ford Model e division. Unfortunately, Ford didn’t have great news to report on its EV department. The division cost the company $5.1 billion throughout its full 2024 fiscal year as it continues to invest in products that will be coming in the future.

Ford reported its Model e division losses for the full year of 2024 on its latest earnings report and guidance this week. There, on Page 7 in its Business Segment Highlights, Ford addressed its Model e losses:

From Ford’s own statements, it seems that despite the losses from its Model e division, the company is dedicated to investing in the future of the electric vehicle market and making sure it has products that fit that market. This was despite halting production of the Ford F-150 Lightning EV pickup truck in October 2024, citing an effort to maximize “sales growth and profitability” on the units it had produced so far. It’s worth noting that Ford also estimated the division would be responsible for $5 billion in losses at the time of that announcement, but the actual losses went even further to $5.1 billion.

As 2025 continues, it will be interesting to see how Ford adapts its plans for competing in the EV market. Stay tuned for updates as we continue to cover the latest tech and gaming company earnings results, right here at Shacknews.

TJ Denzer

Senior News Editor

TJ Denzer is a player and writer with a passion for games that has dominated a lifetime. He found his way to the Shacknews roster in late 2019 and has worked his way to Senior News Editor since. Between news coverage, he also aides notably in livestream projects like the indie game-focused Indie-licious, the Shacknews Stimulus Games, and the Shacknews Dump. You can reach him at tj.denzer@shacknews.com and also find him on BlueSky @JohnnyChugs.