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Mattel & Zynga subsidiary Rollic partner to launch Barbie mobile game in 2024

Rollic is developing a 'mass market' Barbie game that is slated to launch sometime later this year on mobile devices.

TJ Denzer

February 28, 2024 10:38 AM

Image via Warner Bros. Pictures

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With Barbie having made a massive splash with a highly successful movie in 2023, it looks like Mattel and Zynga subsidiary developer Rollic are looking to capitalize further with a new mobile game. The two announced a partnership in which Rollic will develop a “mass market” Barbie mobile game.

Mattel and Rollic announced their partnership in a press release that was put out this week. Under the partnership, Rollic will develop a game using the Barbie IP that is slated to release on mobile devices sometime before the end of 2024.

“Partnering with Rollic and Zynga enables us to bring a fresh and exciting mass market Barbie mobile game to fans worldwide," said Mike DeLaet, Global Head of Digital Gaming at Mattel. "This collaboration underscores Mattel's dedication to leveraging our iconic brands in innovative ways and propels our digital games division's ability to deliver best-in-class immersive entertainment experiences for fans of all ages.”

Likewise, Rollic CEO Burak Vardal shared that the studio is more than ready to begin work with the Barbie IP.

With the Barbie movie having made a major splash last year, more eyes are on the popular brand than ever, and Zynga and Rollic look set to capitalize on behalf of parent company Take-Two Interactive. As we wait to hear more details of what the Barbie mobile game will look like and when it will release, stay tuned for further updates here at Shacknews.

TJ Denzer

Senior News Editor

TJ Denzer is a player and writer with a passion for games that has dominated a lifetime. He found his way to the Shacknews roster in late 2019 and has worked his way to Senior News Editor since. Between news coverage, he also aides notably in livestream projects like the indie game-focused Indie-licious, the Shacknews Stimulus Games, and the Shacknews Dump. You can reach him at tj.denzer@shacknews.com and also find him on Twitter @JohnnyChugs.