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Sega completes acqusition of Angry Birds developer Rovio

After officially announcing the deal earlier this year, Sega has completed its 706 million Euro acquisition of mobile game company Rovio.

TJ Denzer

August 18, 2023 7:52 AM

Image via Sega

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Earlier this year, Sega surprised many by announcing that it was entering into a 706 million Euro deal to acquire Rovio, mobile game developers and keepers of the Angry Birds franchise. This week, that deal has closed. Sega has officially completed its acquisition and Rovio is now formally part of the Sega company.

Sega announced its completion of acquisition of Rovio via the company’s various Twitter channels on August 18, 2023. With this move, Sega officially gains ownership of Rovio, the Angry Birds franchise, and Rovio’s other mobile IP, such as Battle Bay and Sugar Blast.

This marks another major move of a large-scale gaming label into the mobile gaming space. Sega’s 706 million Euro acquisition of Rovio was announced earlier this year, but several other major mobile gaming companies have either completed or are in the works. In January 2022, Take-Two acquired FarmVille and Words With Friends developers Zynga for $12.7 billion USD. Meanwhile, Microsoft’s $68.7 billion USD acquisition of Activision Blizzard, which is expected to close before the end of the year, also includes the King mobile gaming studio, which developed and maintains Candy Crush among other titles.

Sega’s acquisition of Rovio marks another major grab of a notable mobile developer in the gaming space and it remains to be seen what Sega will do with the acquisition. With mobile becoming a larger and larger market in the world, we’ll be on the lookout for changes from Rovio or new collaborations from Sega as the two formally begin working together.

TJ Denzer

Senior News Editor

TJ Denzer is a player and writer with a passion for games that has dominated a lifetime. He found his way to the Shacknews roster in late 2019 and has worked his way to Senior News Editor since. Between news coverage, he also aides notably in livestream projects like the indie game-focused Indie-licious, the Shacknews Stimulus Games, and the Shacknews Dump. You can reach him at tj.denzer@shacknews.com and also find him on Twitter @JohnnyChugs.