Streaming viewership declined in Q3 despite an increased output
Twitch, YouTube, and Facebook Gaming saw a collective viewership decrease in Q3.
Streamlabs has released its analytics report for Q3 2022, taking a look at the top streaming platforms and how they performed over that period of time. This time around, there was an increase in hours streamed across Twitch, YouTube, and Facebook Gaming, but the platforms collectively saw a drop in viewership.
The Q3 streaming report was shared today on the Streamlabs website. It’s here that the company reports a 19% decrease overall in hours watched among top streaming platforms. Of the major players, Facebook Gaming had the roughest go at it. Streamlabs reports that Facebook Gaming saw its lowest viewership in two years during Q3 following a 34% drop from the previous quarter. The report goes on to state that a total of 260 million hours were streamed in Q3, a slight increase from the 220 million that was streamed in Q2.
Breaking the data down by specific platform, Twitch saw 5.7 billion hours in viewership in Q3, which is almost right on par with the 5.6 billion hours viewed in Q2. That said, this does represent a small decline in year-over-year comparisons. YouTube came in at 1.17 billion hours watched during the quarter, also improving from the 1.13 billion hours posted in Q2. As with Twitch, YouTube saw a slight decline in viewership year-over-year.
As the peak pandemic streaming boom moves further and further into the past, it’s been interesting to monitor both streamer and viewer habits. The major platforms continue to compete intensely, locking down exclusive talent and pushing new features. For more on the world of streaming and its biggest players, Shacknews is your place.
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replyDonovan Erskine posted a new article, Streaming viewership declined in Q3 despite an increased output
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probably because more people have to go into the office. That combined with a commute, people don't have the time and energy to devote to watching streams.
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Twitch has been automatically muting my ads for some reason. When the roll starts, my volume mutes, and when the stream resumes it goes back up. I have no idea why this happens but I welcome it.
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And in the last few weeks it's gotten even worse than it was. That said having seen the $ that twitch has offered streamers based on meeting certain ad goals I can't blame some people for taking them up on the offer but glad that a lot of the big streams have posted the $ offered and refused to run ads to hit those goals
For example here are a few
https://mobile.twitter.com/AdmiralBahroo/status/1581303867475886084
https://mobile.twitter.com/Gladd/status/1581288428414857217 -
You, sir, need to install Twitch Adblock: https://github.com/cleanlock/VideoAdBlockForTwitch
I've seen zero ads since installing this -- as was recommended to me by a Shacker IIRC (tho I forget whom). -
This is my number one answer. Too many ads so I just turn it off.
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