Apple rumored to be working on subscription plan for iPhone & other hardware
The tech giant is reportedly hard at work preparing to start a subscription service to allow customers to more easily access its mobile phones and other devices.
There are rumors swirling around the tech industry that Apple may be cooking up a new subscription plan that would allow customers to acquire the company’s hardware, such as the iPhone or a MacBook, via scheduled monthly payments.
The reports of a potential Apple hardware subscription service were first shared earlier today over at Bloomberg. While the company has enjoyed unmatched success in multiple markets over the last twenty years, there are still billions of potential Apple hardware customers in the wild. Allowing its hardware to be acquired without the typical associated upfront cost could allow the Cupertino-based tech giant to continue to expand the reach of its digital empire.
Those familiar with the matter also believe that Apple is very interested in recurring hardware sales and believes this program could usher in millions of new customers. If the barrier to hardware entry becomes as convenient as a subscription for common digital services like music or movies, the dominance of the iPhone and Apple brands could further expand.
Many customers are already used to paying for their Apple devices in installments that are typically handled by the major mobile service providers. Apple stands to cut out the middle man and keep more revenue for itself if customers get their iPhones via an Apple-provided subscription plan.
Nothing about the rumored plan is official or has been formally announced or commented on by Apple at this time. Be sure to keep checking in with us at Shacknews for more updates as they become available.
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replyChris Jarrard posted a new article, Apple rumored to be working on subscription plan for iPhone & other hardware
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I know Apple must pursue ever more amounts of cash but they have so much that concocting new cash schemes seems particularly absurd
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dont they alraedy have this for the iphone
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They have the iPhone Upgrade Program where you can buy the thing on credit, make 24 monthly installments, and optionally trade it in at 12 months for the more recent phone. Other than having the pay the sales tax up front every time you upgrade the phone it’s sort of like having a never ending monthly payment but always having the latest phone as a result (if you don’t upgrade then after 24 payments you’re done and you own whatever phone you’ve made the 24 payments on)
It kinda sounds like this might be a variation on that scheme coupled with expanding it to other hardware.
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