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Ubisoft CEO says games will still be $60 on next-gen consoles

The standard price for Ubisoft games will still be $60 on PS5 and Xbox Series X.

Donovan Erskine

July 22, 2020 10:36 AM

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The appropriate price for a video game has been subject to much discussion and debate over the years. This conversation typically gets a spike in interest prior to the launch of new consoles. With the PS5 and Xbox Series X on the way, people are once again questioning if we’ll see a jump in the standard price tag for video games. Things have gotten more interesting as publisher Ubisoft has stated their games will cost $60 on the new platforms. 

It wasn’t long ago that NBA 2K21 got its covers revealed, as well as the news that the game would cost $70 on the PS5 and Xbox Series X. This of course led many to speculate that $70 would become the new standard for premium AAA titles moving forward. Things get a bit more confusing with the news from Ubisoft.

It was during an earnings call on July 22, 2020, that Ubisoft CEO Yves Guillemot stated that the games from the company releasing this fall will still cost $60 on next-gen consoles. It’s important to note the “releasing this fall” qualifier in that sentence. Ubisoft is referring to games like Assassin’s Creed: Valhalla, and Watch Dogs: Legion. This doesn’t explicitly confirm that Ubisoft games will remain at $60 for years to come. There’s a possibility that this move could just be to ease the transition from the current generation into the next, and we could still see prices jump up down the road. 

Are we about to head into an era where different publishers will have specific standard prices for the games they produce? Or is it inevitable that all major video game releases will cost $70 on the PS5 and Xbox Series X? Only time will tell. For more on the upcoming next-gen consoles, stay with us right here on Shacknews.

Donovan Erskine

News Editor

Donovan is a journalist from Maryland. His oldest gaming memory is playing Pajama Sam on his mom's desktop during weekends. Pokémon Emerald, Halo 2, and the original Star Wars Battlefront 2 were some of the most influential titles in awakening his love for video games. After interning for Shacknews throughout college, Donovan graduated from Bowie State University in 2020 with a major in broadcast journalism and joined the team full-time. He is a huge film fanatic and will talk with you about movies and games all day. You can follow him on twitter @Donimals_