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Walmart+ may be the retailer's answer to Amazon Prime, coming this July

For around $100 a year, Walmart+ will allow same-day grocery delivery, fuel discounts, and other perks through the retailer.

TJ Denzer

July 7, 2020 10:30 AM

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It would appear that major retailer Walmart is getting ready to launch a service similar in scope to that of Amazon Prime. What’s more, this “Walmart+” service could be going live as early as sometime this July 2020, offering discounts and perks to subscribers for a wealth of Walmart goods and services.

Walmart+ was has been rumored for a while, but the latest details regarding the service appeared on July 7, 2020, as reported by Recode on Vox. The service is slated to cost around $98 a year and could come as early as late this July 2020, though it is not confirmed at this time whether the service will roll out regionally or on a more widely available level. Walmart representatives could not be reached for comment on the matter, but sources familiar with the matter revealed to Recode that the Walmart+ service would offer same-day grocery and other product delivery, discounts on gasoline purchases, and product deals, in addition to other possible perks.

It’s easy to see why a retailer like Walmart would take on the Amazon Prime subscription service design. It has been incredibly successful for Amazon, offering a wealth of features exclusively to Prime subscribers. In fact, Walmart apparently wanted to announce the Walmart+ service earlier in the year, but was stifled by the COVID-19 pandemic and ultimately delayed any reveal or initiation of the service for the time being. Regardless, at $98 a year, Walmart+ undercuts the Amazon Prime cost, which currently sits at around $119 a year. While Amazon Prime has had far more time in circulation and offers a wealth of benefits that go beyond Amazon shopping itself (such as free subscriptions each month on Twitch and access to Amazon Prime day), Walmart+ may be enticing to those who shop online and offline at the major retailer.

As we await official word on the state, launch, and details of Walmart+, stay tuned to Shacknews for further news and information on the service later this July 2020.

TJ Denzer

Senior News Editor

TJ Denzer is a player and writer with a passion for games that has dominated a lifetime. He found his way to the Shacknews roster in late 2019 and has worked his way to Senior News Editor since. Between news coverage, he also aides notably in livestream projects like the indie game-focused Indie-licious, the Shacknews Stimulus Games, and the Shacknews Dump. You can reach him at tj.denzer@shacknews.com and also find him on Twitter @JohnnyChugs.