Logitech acquires Streamlabs in bid to expand streaming portfolio
The PC peripheral maker has acquired Streamlabs, a leader in software tools for streaming production.
The world of live streaming continues to grow and with that growth comes increased earnings potential. Naturally, there are lots of companies that would like to take a larger slice of the streaming pie and Logitech has made a big move to further entrench itself into the market by acquiring Streamlabs. Streamlabs is the creator of a suite of software tools that help content producers improve and expand their streams.
Streamlabs was originally founded in 2014 in an effort to help live streamers quickly and easily increase the quality of their productions and facilitate monetization from viewers. Ali Moiz, Streamlabs’ chief executive officer, said: “Streamlabs and Logitech both share a strong passion for gaming and a dedication to serving the global community of gamers and streamers. Joining with Logitech allows us to keep doing what we love and be bolder than ever on a much bigger stage.”
Logitech has been around in the PC gaming and peripheral space for more than twenty years. Their keyboards, mice, and webcams are mainstays among PC users and live streamers. They are home to brands popular with streamers like Astro Gaming and Blue Microphones. Ujesh Desai, general manager of Logitech G, commented on the acquisition: “We’ve been fans of Streamlabs and their software since we started partnering with them over two years ago. Their industry-leading software is complementary to our existing gaming portfolio, and we believe we can do even greater things together.”
The Streamlabs team made a blog post with an announcement to their users explaining that they will continue to provide their services to content creators and that they are looking forward to the possibilities provided by living under the Logitech umbrella.
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