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Red Bull puts Ninja's face on a can in April

If you need more Ninja in your life, Red Bull has just what you're looking for.

Ozzie Mejia

March 27, 2019 5:00 AM

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There's arguably no bigger gaming celebrity in the world right now than Tyler "Ninja" Blevins. That tends to happen when you're playing Fortnite with people like Drake on a regular basis. And hey, let's not dismiss the guy's natural charisma. He pulls in millions of viewers for a reason. And the folks at Red Bull are certainly parlaying Ninja's celebrity into something bigger. On Wednesday, Red Bull announced that Ninja would be the face of Red Bull... literally. Ninja will get his own line of Red Bull cans, with Red Bull also announcing a contest for consumers to potentially meet the Twitch superstar.

To enter the contest, people simply need to visit the Ninja Red Bull website to upload a picture or video showing how they game. One winner will be chosen to fly to a Red Bull gaming event, where they'll join Ninja for a session.

The partnership between Red Bull and Ninja has proven to be a lucrative one for both parties. Ninja drew hundreds of thousands of eyeballs to July's Red Bull Rise Till Dawn event, which saw hundreds competing in a special Fortnite tournament. Ninja has gone on to represent Red Bull at such events as the Call of Duty: Black Ops 4 Battle Royale at TwitchCon 2018 Even Ninja's less-than-finest moments (do we even need to mention New Years Eve?) have, at the very least, given Red Bull more publicity than they could have asked for.

If you're aching to see Ninja's face on a can of Red Bull, the Red Bull Ninja can will be available on April 1 as a limited edition can. If you're looking for more on Red Bull's other contributions to the gaming world, allow me to point to this interview from back in September about a little event called Red Bull Hive Hustle.

Ozzie Mejia

Senior Editor

Ozzie has been playing video games since picking up his first NES controller at age 5. He has been into games ever since, only briefly stepping away during his college years. But he was pulled back in after spending years in QA circles for both THQ and Activision, mostly spending time helping to push forward the Guitar Hero series at its peak. Ozzie has become a big fan of platformers, puzzle games, shooters, and RPGs, just to name a few genres, but he’s also a huge sucker for anything with a good, compelling narrative behind it. Because what are video games if you can't enjoy a good story with a fresh Cherry Coke?