Nexon invests in Embark Studios, Patrick Soderlund's new game studio
The wording of this major reveal seems to imply that the studio will invest a lot of energy into virtual reality experiences.
Korean-Japanese video game company Nexon is making a major investment into a new studio helmed but a well-known name. Embark is a new development crew led by former-EA executive Patrick Söderlund and Nexon will be handling worldwide publishing duties for titles created by the team.
“The partnership between Embark Studios and Nexon is built on a deeply aligned vision about the future of interactive entertainment, and about challenging the standard conventions and practices of how to create," Söderlund said in the press release for the announcement. "Also, Nexon’s global leadership in nurturing online game worlds and communities for many years is critical to our mission.”
“I believe games are on the cusp of changing radically, thanks to new technologies,” he said. “Connected players, big data, speech recognition, cloud computing, advanced AI and more will open up new play, enabling developers to build a wider range of experiences, and for players to create and contribute. Embark is a group of veteran creators eager to move beyond current play experiences into the future.”
Embark is based in Stockholm and founded to "develop new types of interactive entertainment and simulated virtual online worlds" that will be "enabled by the massive leaps in technology that have already occurred and are on the horizon." Including a mention of "deeply immersive simulated realities", it seems like Embark will count VR games among its portfolio at some point, if not immediately. Nexon has major reach in the US and Asia and is a strong partner to have as Söderlund and crew build their studio up. Stay tuned to Shacknews for additional updates.
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