Arizona Sunshine Devs Launch New Location-Based VR Company, Partners With Valve
A location-based version of Arizona Sunshine is the first project.
Arizona Sunshine from Vertigo Games still serves as one of the pinnacle virtual reality experiences after releasing in December 2016 and the development team is expanding its reach with a new venture. Vertigo Games has revealed Vertigo Arcades, a location-based VR publisher and technology provider. The first project from the new entity is the location-based version of Arizona Sunshine.
“Vertigo Arcades leverages its existing network of developers and physical footprint to grow the out-of-home VR revenue for our partners,” said Managing Director Richard Stitselaar in the announcement's press release. “From developer tools to in-arcade marketing and promotions, we’re working to make this market more accessible for consumers, VR arcades, and VR game developers alike. It’s our belief that larger, warehouse-scale experiences of VR games like Arizona Sunshine – LB VR Edition are a key part of expanding consumer interest and increasing the business viability of VR development.”
Already, Vertigo Arcades is serving 300+ VR arcades in 40 countries worldwide and is teaming up with Nomadic, SpringboardVR, VR Junkies, Private Label VR, Ctrl V, Valve, Synthesis VR, VRX Networks, and
Location-based VR offers up an opportunity for deeply immersive and largely untethered virtual reality experiences, The Void being one of the most well-known experiences around. Another key to this style of VR is that casual consumers can experience high-quality virtual reality without having to spend on high-end computers and VR HMDs.
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