Razer Announces Sponsorship Deal with Los Angeles Valiant & Immortals
Razer has announced a two-year partnership with the Overwatch League's Los Angeles Valiant, as well as the whole Immortals esports organization.
The Overwatch League and its teams have had no shortage of sponsorships and tie-ins with other esports teams and organizations. On Thursday, the latest big-time sponsorship was announced, with Razer announcing its sponsorship of the Los Angeles Valiant.
As part of this deal, Razer is also opting into a two-year partnership with the Valiant's parent owners, Immortals. That means both the Valiant and Immortals players for other esports will be using Razer's array of PC peripherals, ranging from mice, keyboards, headsets, and other equipment. This deal will also tie into the recently-announced Immortals Mobile Division, with that team utilizing the Razer Phone. Specific financial terms of this deal were not disclosed.
Look for Razer to also help the Valiant in setting up multiple local events in the Los Angeles area. This will likely include fan gatherings, watch parties, and Valiant meetups and autograph signings.
"Razer has long established its bona fides as a true lifestyle brand across gaming and esports," said Immortals CEO Noah Whinston said via press release. "We're very excited to embark on the journey with Razer to field test its peripherals line and new mobile gaming phone for both peak gaming performance and in everyday life."
The Valiant currently sit in fourth place in the Overwatch League standings, as Stage 4 begins, and seemed primed to make the League's first playoffs. On Wednesday, the team eked out a five-game tiebreaker over the Seoul Dynasty.
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