Atari Reaches Minimum Crowdfunding Goal for Switch RollerCoaster Tycoon Game
Fans have helped Atari hit the $10k minimum figure needed to begin work on the game.
True Shack fans will remember a story we ran not long ago regarding Atari's efforts to bring the RollerCoaster Tycoon series of games to the Nintendo Switch via crowdfunding website StartEngine. In a nutshell, the company felt that RollerCoaster Tycoon would be a good match for the Switch and wanted to bring the game's signature theme park-themed action to Nintendo's outstandingly popular console. Well, it seems the company's plan has worked, as Atari has managed to secure the minimum funding required to begin work on the Switch-exclusive RollerCoaster Tycoon game.
For a little clarification on Atari's crowdfunding strategy, Atari CEO Fred Chasnais got together with Polygon to discuss some of the finer points of the plan. In particular, Chasnais stated that the amount of funding the company will receive to produce a new RollerCoaster Tycoon title is "irrelevant." Instead, Atari has been focused on how well crowdfunding will work, and how well gamers' enthusiasm for the IP would align with the publisher's overt goal of making money.
"From a strategy perspective, as a publisher, we are doing this game," Chasnais said. "From a financial perspective and cost of capital perspective, it makes sense for Atari to try and test some new sources of funding to see if these sources could be available down the road for more games."
When asked how high Atari thinks funding will go, Chasnais had this to say:
"I don’t know. For me, it’s irrelevant. What relevant for me is not the percentage of funding. What is relevant for me is, can crowdfunding constitute a source of financing for my portfolio of more than 200 games?"
Fans would be forgiven for feeling like these words come off as impersonal. Atari is a business, after all, and business is all about that bottom line. Still, players are so into the idea of having a RollerCoaster Tycoon game on the Nintendo Switch that they're willing to help fund the game by offering up their own hard-earned dollars. If crowdfunding helps them get what they want, and Atari happens to make a nice profit, it's safe to say that everyone wins.
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