As many PlayStation Plus members in Europe ponder whether it’s worth paying the price Sony currently charges for a monthly or annual subscription to the service, the company has announced a new change that should make the decision for them: they’ll soon have to pay £49.99 instead of £39.99. That’s a difference of 25 percent.

The news came in the form of a mass email, which also notes increases for the quarterly and monthly price. Starting August 31st, the price for a quarterly subscription is £19.99 (a difference of 33 percent) and the price for an annual subscription is £6.99 (a comparatively modest increase of £1.00). If you live in Europe and have a current subscription that is set to auto-renew, it will renew at the increased rate.

PlayStation Plus memberships are occasionally available at discounted rates, so the change affects the standard pricing only. A membership is required to play your games online, and members also receive access to free PlayStation 3, Vita, and PlayStation 4 games that endures while they have active subscriptions. Microsoft offers permanent access to Xbox 360 titles with its similar Xbox Live Gold service, and offers games that more consistently satisfy its audience, so this latest move on Sony’s part is likely to leave some subscribers confused.

In its notification to subscribers, Sony did not offer an explanation for the sudden increase, but did warn them to change their auto-renew settings at least 48 hours before any current expiration date, in order to avoid accidentally being charged for an extension.

Sony has lately been increasing the price of its services in various regions, including a recent hike for its PlayStation Vue television streaming service in North America that will take place for current subscribers in a couple of months. The price of an annual PlayStation Plus membership in North America already increased from $59.99 to $69.99 last year, so that region is hopefully free from any further adjustments this time around.