Ubisoft's first family has raised more of its personal stake in the publishing company, in a continued effort to fend off a hostile takeover from Vivendi. 

Reuters reports that the Guillemot family raised its stake to 13.6% of Ubisoft's share capitol, giving it 20.02% of its voting rights. Vivendi, by comparison, currently holds 27% of capitol and 24.5% of voting rights. The Guillemot family, and most visibly Ubisoft president Yves Guillemot, have rejected the apparent takeover plans. 

It's become something of a tradition at Ubisoft's E3 press conferences to put a fine point on the ongoing battle. This year, the company ended its presentation with the promise of Beyond Good & Evil 2, the highly-anticipated sequel to one of its most famous franchises. While the presentation was short (and awkward), consisting only of a pre-rendered trailer, the behind-closed-doors tech demo was suitably impressive.

Still, Ubisoft shares were slipping as of May, which reportedly made it even more attractive to Vivendi. The company sparring seems far from over.