When PlayStation VR launches in October, there will be a huge demand for the product, one that Sony may not be able to meet right away.

"We have growing confidence that we will be supply constrained with this product, but we'll do our best to meet demand," PlayStation boss Andrew House told CNBC. 

PSVR will be available on October 13 for $399, and all PS4s will be compatible with the headset. That's one less worry for Sony users wanting the experience, which in turn could increase demand. Both HTC Vive and Oculus have higher price points, and users will have to worry about compatibility before purchasing the units.

The average games utilizing PSVR will range between $20 and $40, but House said there will be some at higher price and some lower.

"We're obviously very excited about the overall future potential for virtual reality and we think its the right opportunity to start to build a market.," he added. "But we need to keep reminding ourselves that you're requiring a very different user engagement than we have seen previously.The experiences we are delivering are truly transformative for gaming and that will inspire a certain audience, How large that audience is remains to be seen."