PS4's 'Perfect Day' commercial wins 2014 Game Marketing Award
The annual Game Marketing Awards took place last night, awarding the best in video games marketing.
Outstanding TV Ad: Perfect Day for PlayStation 4
Outstanding Promotional Trailer: Exposed for Watch Dogs
Best Game Footage Trailer: Announce Trailer for The Last of Us
Best Product Packaging: Art Book Edition for Hitman: HD Trilogy
Best Limited Edition: Wizard's Edition for Ni no Kuni
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Shacknews
replyAndrew Yoon posted a new article, PS4's 'Perfect Day' commercial wins 2014 Game Marketing Award.
The annual Game Marketing Awards took place last night, awarding the best in video games marketing.-
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Don't encourage Sony....those commercials are terrible. They never show gameplay!!
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Dat Ni no Kuni bundle. I need to finish that game...
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The one that showed 4 generations of gaming with the same people over time was a much, much better ad.
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I hate that that song was used. mostly because people arent familar with the Lou Reed original
"The song's lyrics are often considered to suggest simple, conventional romantic devotion, possibly alluding to Reed's relationship with Bettye Kronstad (soon to become his first wife) and Reed's own conflicts with his sexuality, drug use, and ego.[1]
Some commentators have further seen the lyrical subtext as displaying Reed's romanticized attitude towards a period of his own addiction to heroin; this popular understanding of the song as an ode to addiction led to its inclusion in the soundtrack for Trainspotting, a film about the lives of heroin addicts"
they completely removed it's meaning for the commercial-
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What if those guys are addicted to ps4 like heroin huh!??
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it isn't a requirement for every use of any song to be deeply invested in the original intent of the original artist. It's nice that you have a deeper love and understanding for the song but that is completely uneccesary in this context.
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Yeah, BBC killed that in 1997 with this version. It's now officially a happy and optimistic song.
https://www.youtube.com/watch?v=j2JXy1Z9ovs
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IIRC, these awards, like other marketing awards, are judged by other marketing executives/VPs/etc and just really they are paying each other favors. Marketing for marketing.
I mean just look at who's on the jury:
http://www.gamemarketingsummit.com/gmawards/gma-2014-jury
Get mah gun boy!
https://www.youtube.com/watch?v=L7y0F2GSObU-
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now we wait for E3
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It was an okay commercial. Honestly, I think the XB1 did a better job selling the features of the system in a catchy way.
Now, those My Shadow and Me ones for Titanfall lately are really cool. -
I thought it was a great commercial.
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