Ubisoft is putting some marketing muscle behind Trials Fusion, but invoking the other most famous motorbike-related media happening of the last few decades. Erik Estrada, best known for playing Ponch in the 1970s TV series CHiPs, has taken to an extremely similar role in a new series of videos for the upcoming bike-trick game.

The videos introduce us to "Officer Ray," a bike cop who's especially tough on trick-bikers. The PSA style gives Estrada a chance to ham it up and make more than a few allusions to his TV show. The game is coming April 24. Check out the video series below.