Nintendo president against putting 'Mario on smartphones'
Nintendo's Satoru Iwata recently mentioned a "new business structure" in light of heavy losses, but more comments make it clear he's still hesitant to put their popular franchises on smartphones.
Following its third year of annual losses, Nintendo president Satoru Iwata acknowledged missteps and said they need a "new business structure." Those hoping that would mean the long-requested move to mobile might be disappointed, though, as Iwata has signaled that isn't quite what he meant.
“The spread of smart devices does not spell the end of game consoles. It’s not that simple,” Iwata said at a news conference translated by the Wall Street Journal (via IGN). “It doesn’t mean that we should put Mario on smartphones."
Smartphones are part of Iwata's strategy, but his comments indicate the plans are more akin to using them as a tool to make people more aware of Nintendo games. He reiterated his attitude that Nintendo's games simply need more awareness. That may not be the sea change some expected after the latest losses, but Nintendo seems to be sticking to its strategy for the most part.
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Steve Watts posted a new article, Nintendo president against putting 'Mario on smartphones'.
Nintendo's Satoru Iwata recently mentioned a "new business structure" in light of heavy losses, but more comments make it clear he's still hesitant to put their popular franchises on smartphones.-
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There just isn't enough money in it for A+++ titles. iOS games usually sell for $.99 for iPhone games to $10 or so for iPad games. There are a few outliers, but most do not sell for more than that.
If I were Nintendo, I'd recycle the IP into games specifically for those platforms rather than port stuff over or making new IP for it. -
Nintendo makes more money on the 3ds than they could possibly make on the mobile market at the moment.
There is not much point in changing their mobile business since it is the only one making cash.
And Nintendo still has a couple of Billions in the bank, they can keep loosing money like this for 10 years.
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I hope this is just a poor translation. What exactly is meant by "business structure"?
I believe that Mr Iwata is alluding to the fact that Nintendo did a very poor job at asserting itself in the marketplace. A large majority of Americans simply didn't know what the Wii-U was all about, and retailers seemed even more clueless.
On the release date of the 3DS XL it was nowhere to be found. At bestbuy an employee (in the video game section) was unaware of the release and had to go in the back and open up a box for me to retrieve it. On the fucking release date. -
I don't believe awareness is the problem.
He reiterated his attitude that Nintendo's games simply need more awareness.
The problem is that buying a console purely for first-party games isn't appealing no matter how good the games are. Nintendo either needs a console that appeals to 3rd-party developers for things other than shovelware, or Nintendo needs to abandon the living room console market entirely and switch to making just software in that space. (The handheld market is different, and they're apparently doing pretty well there.) -
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I should be in charge of Nintendo. Step 1: Open the Virtual Console floodgate. Step 2: Enable wifi chip in wii u gamepad to allow for remote play from outside your house. Step 3: Release Nintendo minigames for smartphones that lure players to Nintendo consoles, like a Mario Temple Run or Mario Party mini. Step 4: allow for game sharing across Wii U's. Step 5: Cross buy games like Smash and Kart 8. Step 6: bring back Donkey Kong cereal and get back into 80's marketing like Mario toys at McDonalds and awesome commercials. Step 7: tie digital games to an account, not a single piece of hardware. Step 8: Pokemon U and some new ip that makes Grand Theft Auto V and Bulletstorm look like kids games (Machete: the video game or Evangelion or Cloverfield the game.) Step 10: Pizza Hut app.
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Most of these are obvious ideas that everyone has been saying since even the days of the original Wii. I don't know what Nintendo's deal is with some of them.
The one I definitely disagree with is Nintendo needing mature rated games. They don't. They just need fun games. Maybe more adult games, but they don't necessarily need to be "Mature-rated". Metroid Prime would be a good example of what they need. They've had mature games in the past, even exclusive (Manhunt 2), and it didn't do anything for them. They do have some (presumably) mature rated games coming. Bayonetta 2, for example. That'll be good. I think Nintendo just needs more variety. More than Mario and his spinoffs, DKCR, and Pikmin. They have a good report with Platinum Games. They need to milk that.
I think Nintendo needs to create some new IPs. They need something like an Uncharted or MGS. -
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the wii u gamepad IS a wifi device. thats how it works, it communicates wtih the WII U via a custom subset of 802.11n. its just not enabled for use outside of a wiiu. it has been hacked and can be used to stream PC games, but of course N will never utilize it beyond what it currently does even though its clearly capable of alot more.
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If you don't want to put your main franchises on Android/iOS/WP that is understandable. That said why not experiment creating a new IP specifically for mobile phones that won't directly compete with your mainline stuff. You can test the waters so to speak to see what would really work for your company.
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If they're going to support mobile games, I'd rather than make games FOR that platform designed to spread brand awareness. Mario doesn't need to be a platformer; Nintendo's cast him in spin-off games for decades. Just create a game for iOS, starring Mario characters and set in Mario's world, with controls DESIGNED AROUND a touchscreen. Which means no platformers. That would hurt Nintendo's brand, not help it.
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It's just as well. Nintendo has a LONG, LONG, LOOOONG way to go before they become savvy enough to put their games on mobile anyway, as they barely even understand how the internet works. Of course, they could HIRE people who are experts in these sorts of things, but that's not Nintendo's bag.
I have a feeling we will all be here around the same time next year, lamenting another devastating financial loss for Nintendo, and shaking our heads at Iwata as he shrugs it all off and ignores the downward spiral his company is in. After all, we're already used to Nintendo doing the same thing over and over, so why should this be any different? -
that's an odd decision, I don't know why they wouldn't. they are in a free fall. they need a life line.
http://www.bloomberg.com/news/2014-01-20/japan-s-topix-swings-as-shippers-gain-nintendo-plummets.html
they can't turtle up like blackberry and think they can influence the market as they see fit. nintendo needs to reach out for help.-
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nah. this is an opportunity they are missing to innovate and expand.
http://www.gamasutra.com/view/feature/187126/lets_talk_about_touching_making_.php
I feel nintendo is trying to assert they know what they are doing, and they FEEL they do, however empirically speaking the results seem to be the opposite. so you want them to double down on their existing strategy, I take it? I would say that turtle up advice is woefully incorrect. they need to learn from apple and figure out how to make more devices people want, get them software they want, and not worry about cannibalizing. that term isn't relevant here. saturation is a term people are worried about with samsung and apple... not cannibalism. nintendo has a LONG LONG way to go before they are even remotely in danger of cannibalism.-
Even if they created a good Mario game on smartphones, it wouldn't solve their problems. That's a supplemental market for a company the size of Nintendo, not a primary market. Their primary markets are handhelds and living room consoles.
Turtling up and continuing with their current strategy is definitely the wrong choice, but so is betting on the smartphone market to save them.-
I agree, the term they need to see is "supplemental". no one is suggesting to abandon consoles for 100% exposure via other folks' smartphone hardware. but it just seems like they did not learn anything from blackberry's rapid demise, where they wanted to stand alone and that's that.
On Friday, he repeated his mantra: good games sell hardware. It’s just that customers now need more convincing.
Mr. Iwata noted that GungHo Online Entertainment Inc.'s hit smartphone game, “Puzzle and Dragons” became a million-seller on the 3DS within a month of its launch on Nintendo in Japan in December, although it was already ubiquitous on mobile phones.
so they repackage games for re-release on the 3DS. if that's their underlying method to sell hardware, with good games as he says, why aren't they repackaging other consoles' games to sell their consoles? it seems it exposes a few problems. they don't have the good games library they think they do, or refuse to obtain them. then, the underlying hardware may not be as good as they think it is. it seems the WiiU has 214 games. http://www.nintendo.com/games/gameGuide?system=wii+u if good games sell hardware, and that's their strategy, it seems sound they don't have good games on the wii U... but they do on the 3DS, right?
the 3Ds has 583 games. http://www.nintendo.com/games/gameGuide?system=3ds
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I bet they're going to make games for smartphones, but not major ones. New stuff in the vein of Dr. Mario or the Minis on the Move game. Small smartphone games that just happen to have huge Nintendo licenses in them so they can make a billion dollars on a goofy Pokemon game that doesn't involve catching them.
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If I were nintendo this is what I would do.
Sit out this generation, keep the Wii-u as is, and try and get it as cheap as possible. Know that for the next couple of years the Wii-U devision is going to make big losses, but know that you have a plan for after that. Spend this time building great relationships with small studios and indies, get as many downloadable titles on the wii U as you can. Make the Wii-u the cheapest access point available for most downloadable titles.
In a couple of years you get ready to launch a new handheld that will replace the 3ds and the Wii - U. It will be completely portable, and backwards compatible, and you will be able to broadcast from the controller to a Tv or monitor over wifi.
This means they arn't halving their developer attention between two different systems. All of their fantastic 1st party titles are on one device, and they also bring that natural 3rd party support that comes with their portable line.
The device would have similar performance to the wii-u has currently, but a nicer screen plus multi-touch, and a better battery life.
I'd buy one of those.