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PS4 gets its first TV commercial

The first official PS4 commercial for America is entitled "Perfect Day."
Andrew Yoon
17

While many of you are familiar with this "PS4" thing that Sony is bringing to market, there is the off-chance that someone may not have heard of it. The first official PS4 commercial for America is titled "Perfect Day," and is largely reminiscent of the "Greatness Awaits" promo that ran on YouTube earlier this summer. The main difference? It's a musical--as Sony is wont to do. It's also, notably, a very different approach than Microsoft took with its first Xbox One ad.

Andrew Yoon was previously a games journalist creating content at Shacknews.

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  • Shacknews legacy 10 years legacy 20 years
    reply
    October 15, 2013 6:30 AM

    Andrew Yoon posted a new article, PS4 gets its first TV commercial.

    The first official PS4 commercial for America is entitled "Perfect Day."

    • mancide legacy 10 years legacy 20 years
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      October 15, 2013 7:04 AM

      At least Microsoft actually showed people interacting with the device... *shrug*

    • Attica Blue legacy 10 years
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      October 15, 2013 7:08 AM

      This one doesn't have any videogame footage in it either, just allusions to such. It's not good.

    • XwingVmanX legacy 10 years
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      October 15, 2013 7:59 AM

      ugh...doesn't even get your adrenaline going... They should have stuck with their original greatness awaits trailer.

    • yoshimi20 legacy 10 years
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      October 15, 2013 8:00 AM

      Totally useless advert in regards to the "device" but I did quite like it.

    • MacemanInTW legacy 10 years
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      October 15, 2013 8:12 AM

      Who signed off on that. So bad...

    • wytefang legacy 10 years legacy 20 years
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      October 15, 2013 8:13 AM

      This one seems better than the lame "no one is using it for games" commercial that MS put up.

      • wytefang legacy 10 years legacy 20 years
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        October 15, 2013 8:13 AM

        But I agree, both of the commercials for both devices should have shown gameplay. :(

      • [deleted] 1167568288 legacy 10 years
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        October 15, 2013 8:21 AM

        [deleted]

        • mancide legacy 10 years legacy 20 years
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          October 15, 2013 8:43 AM

          Apparently the Xbox One can only Skype and watch NFL according to that commercial.

      • edgewise legacy 10 years legacy 20 years
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        October 15, 2013 10:19 AM

        At this point, I think they should run with that. It's their only winning strategy and it might actually work.

        • mancide legacy 10 years legacy 20 years
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          October 15, 2013 11:47 AM

          I'm fine with differentiation based on what else it can do well. The damn thing is going to play games well no matter how many people try to imagine it's going to fail at playing games.

    • Cognoscenti legacy 10 years
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      October 15, 2013 8:16 AM

      I saw the title and thought, "surely, this couldn't be a reference to the Lou Reed song..."

    • the archvile legacy 10 years legacy 20 years
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      October 15, 2013 8:54 AM

      I can't see this because I'm at work, but if someone had made a video of someone navigating the PS4 XMB and playing games, with really quick edit cuts, to the tune of the "Night of Nights" remix song from Touhou Project (search YouTube for "Night of Command"), would it have been better than this?

      • rtrson legacy 10 years
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        October 15, 2013 10:08 AM

        "I haven't seen this but if they had done something else it would be better"

      • crummynz legacy 10 years legacy 20 years
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        October 15, 2013 10:13 AM

        I haven't seen the video but the answer to your question is no

      • evildanish legacy 10 years legacy 20 years
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        October 15, 2013 11:34 AM

        That's pretty much an exact description of the Windows 8 commercial Microsoft was running a lot of places earlier this year:

        http://www.youtube.com/watch?v=YlX7vdYgF04

        It's crap.

      • the archvile legacy 10 years legacy 20 years
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        October 15, 2013 3:42 PM

        Now that I've seen it... it doesn't hold a candle up to the "Michael" commercial years ago with Drake, Cole, Solid Snake, etc. (but then could any ad agency make lightning strike twice?)

    • Pneum0 legacy 10 years legacy 20 years
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      October 15, 2013 9:37 AM

      Hilarious

    • RikiTiki2 legacy 10 years legacy 20 years
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      October 15, 2013 9:43 AM

      i thought there were already PS4 commercials running

    • DrewDrawed legacy 10 years
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      October 15, 2013 10:06 AM

      I really don't like these PS commercials. They always celebrate violence, and I feel it just feeds the stereotype of the juvenile male demographic.

      • edgewise legacy 10 years legacy 20 years
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        October 15, 2013 10:21 AM

        Well when you aim your device almost entirely at the "hardcore gaming" segment, that's the commercial you're going to have to make.

    • derelict515 legacy 10 years legacy 20 years
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      October 15, 2013 10:28 AM

      seems fine, first flight of ads will be 'guys there's a new playstation coming' since not everyone in the world reads videogame news every day. As release closes in you get more focused commercials on particular features/games.

    • K1Bond007 legacy 10 years legacy 20 years
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      October 15, 2013 10:47 AM

      Well, regardless, it's better than a demented baby and floating system.

    • squigiliwams legacy 10 years
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      October 15, 2013 11:05 AM

      Still better than those fucked up ps3 ones.

    • Beady legacy 10 years legacy 20 years
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      October 15, 2013 11:30 AM

      I like it. Love how they are strolling forward like you do in a game, not the overly 'epic' stuff Microsoft tries to make their Halo adverts look like (though I still like them).

      What is the first game supposed to be, that city looks like the Oblivion one.

    • Kub666 legacy 10 years
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      October 15, 2013 11:40 AM

      I get that the car game was driveclub and the shooter was killzone but what was the first game? Looked like Skyrim but that does not make sense.

    • OzzieMejia moderator legacy 10 years
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      October 15, 2013 12:14 PM

      Quick! Somebody get Kevin Butler back! I hear he's working an office job somewhere!

      http://youtu.be/6tlxJdVOtOk

      • daroach1414 legacy 10 years
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        October 15, 2013 12:18 PM

        Man, i loved his commercials with the ps3. Pretty funny.

      • Begawkiness legacy 10 years legacy 20 years
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        October 15, 2013 1:57 PM

        By far the best ads they've done were with him

    • dedgecko legacy 10 years legacy 20 years
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      October 15, 2013 5:33 PM

      Holy fuck that was depressing.

      I suppose that's the ad to run during Glee, The Voice, and X-Factor.

      Taking advertising tips from Sex and the City?? First get the gays, then the ladies, then the world??

    • DevSword legacy 10 years
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      October 16, 2013 7:02 PM

      For those confused by the music choice, it is a play off the trailer for the 2013 horror film You're Next:
      http://www.youtube.com/watch?v=ufUQWpEkbf0

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