As one might expect after its launch day figure of $800 million, Grand Theft Auto 5 has hit $1 billion in sales in just its first three days on the market, Take-Two has announced. This breaks yet another record, as Call of Duty: Black Ops 2 took 15 days to reach the same mark.

Take-Two also notes that it reached the sales figure faster than feature films, as the record is currently held by The Avengers after 10 days. But to be fair, games tend to cost five or six times the amount as a movie ticket.

"Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment," said Take-Two CEO Strauss Zelnick, in the announcement. "We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto 5."