G4's Esquire rebranding plan canceled
G4 will no longer be rebranding itself as Esquire, as NBC Universal has decided to rebrand the Style network instead.
Cable channel G4 appears to be sticking around after all. Despite plans to nix the network and replace it with a channel based on men's lifestyle magazine Esquire, NBC Universal has reportedly shuffled around its line-up and will be keeping G4 as-is, at least for the time being.
The Hollywood Reporter (via GamesIndustry.biz) reports that NBC Universal made the decision to rebrand the Style network instead, which has also been underperforming.
Despite the change of plans, it appears to be too late for some of G4's original programming, like the canceled Attack of the Show and X-Play. Those were both shuttered in October as part of the rebranding plan. This news doesn't mean they're coming back, and NBC seems content to let G4 continue consisting of older movies and syndicated TV shows. G4 might still be revamped into something else eventually, but Esquire is heading elsewhere.
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replySteve Watts posted a new article, G4's Esquire rebranding plan canceled.
G4 will no longer be rebranding itself as Esquire, as NBC Universal has decided to rebrand the Style network instead.-
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the preview for the shows on that channel make it look pretty stupid
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I just know it as the "Cops and Ninja Warrior" channel. Aka the best channel.
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Rebrand it as CliffyPhoria, and run a 24/7 loop of G4 E3 2004 Cliff Bleszinski footage.
"Seriously!" -
Any fool could have seen this coming. The day of the change-over all that happened was a bunch of commercials for some new chef show, which were never aired, with the Esquire logo in the corner. Then the change-over was pushed back and commercials hinted that production had been extended in order to get more shows ready, and yes, more stupid commercials of the same one stupid show. Still with the G4 logo plastered on every show that is actually airing, and even on many commercials.
I mean, maybe they learned that gamers don't glue themselves to television as much as they might like, but at the same time discovered that the G4 name at least had its own brand recognition after more than ten years? -
I'm not sure how similar of different the channels are here in Canada to what's in the Staes, but there's nothing worth while on anymore. There wasn't any E3, PAX etc. coverage at all this year and all I watch is Reviews on the Run and EP Daily (where Mr. Cannata used to review movies from time to time).
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Why? Sessler is doing way cooler stuff now
http://www.youtube.com/channel/UCQXR8pItAoKDAJSbphFxbrg-
yeah he's doing good shit now
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Youtube is pretty accessible and I'm sure he'll do interviews for on air shows. I'm surprised he doesn't write more. I'd bet he'd be good at it and tbh he doesn't have a face for television.
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How is YouTube less accessible then cable? Its FREE lol
In fact the advantage of him being on YouTube is getting more weekly content from him. While on G4 you had 1 episode of X-play a week-
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Get Chromecast
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You don't have a PS3 or Xbox?
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Do you need me to open a ticket with virus?
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Sess wouldn't come back, even if they asked him. The network pretty much napalmed everything he ever built there.
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What is Morgan Webb doing now?
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G4's problem was that they didn't have enough originally programming. Now that AotS and X-Play are gone there is illiterately no reason for the station to exist.
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G4's problem was that they canceled most of their original programming shortly after the TechTV merger.
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I was much preferring the handful of projected shows in the lineup for Esquire over the stale channel G4 has become. Hope Esquire gets off the ground soon and G4 becomes more gamer-dedicated, not less.
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I swear NBC is run by idiots.
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Someone was paid a large sum of money to come up with The Million Second Quiz.
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They were already going down the shitter before Comcast bought them out.
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