PopCap, free-to-play, and the seeds of Plants vs Zombies 2

Plants vs Zombies 2 lead designer Mohan Rajagoplan and franchise lead Tony Leamer talk about how the game came together, why they made the sequel free-to-play, and how its plans extend far beyond a single new world.

Steve Watts

September 5, 2013 12:00 PM

In an age of quick turnarounds for sequels, Plants vs Zombies 2 is an anomaly. It's been such a long time that the title reveal even played on the wait. Shacknews spoke with Mohan Rajagopalan, lead designer of PvZ2, and Tony Leamer, the franchise lead, about how the game came together, what influenced the free-to-play model, and future plans. Development of PvZ2 began shortly after the first game was ported to various platforms, so what was taking so long? "We were trying to tackle the really tough question of what the right thing for a sequel was--how to make it feel like more than an expansion pack," Rajagopalan said. The feeling that they had progressed the idea to the level of a sequel came in two aspects. The first, he said, was the time travel aspect. It seems like an obvious solution, to serve as "an excuse to put the plants and zombies in really goofy situations," as Rajagopalan put it, but it was far from the first idea that came to the studio. "One [idea] was seasons, the idea that you'd have a structure that over time the seasons would change and that would cause plants and zombies to act in different ways," he said. That led to the Scarecrow Zombie, who would lay down the scarecrow as a shield in a last act of defiance as he died. "Another idea was doing very very large-scale PvZ, so instead of having 5 rows and 9 columns you'd have the ability to zoom out, so like 20 rows and 20 columns, or something like that. These were all interesting, there was fun to be had in every iteration we did, but none of them felt quite right. So we went back to the drawing board a lot."

The Scarecrow Zombie, from an early seasonal concept

The ideas kept growing, until they realized they needed to be able to put the characters "in any scenario, any situation, for any reason. When you think about it that way, time travel is the obvious answer. It's actually moving both time and place, so when you look at it through that lens it's actually just about funny scenarios." Part of the conceit of the time travel meant a little less realism at play. While that may seem odd for a game about anthropomorphic plants killing the undead, PopCap actually did consider it. For example, early iterations had the player planting pots on the pirate ship, similar to the roof from the first game, since there's no soil. It even came up with different kinds of upgradeable pots, just like the plants. The team ultimately decided that the pot requirement would be tiring and cut the idea.

The many iterations of upgradeable pots

The second big addition was plant food, which grants temporary power-ups in a pinch. Those, and the addition of touch-enabled power-ups like dragging or pinching to attack the zombies, were all part of a conscious effort to make the game a bit more chaotic. The team found that players of the first game would construct their perfect zombie-killing engine and then let it run on its own. For that reason, the stages are more chaotic, but crafted to balance them that way. They're less randomized than the first time around, to ensure against "massive unlucky streaks." Of course, a much bigger marked difference in PvZ2 comes in its business model. The first game was a standard paid game or app, while PvZ2 has launched as a free-to-play game. Leamer said this was purely based on watching the shifting landscape of casual games, and how they could catch many more players by removing the price barrier. "So it started to seep into the discussion reasonably early on that this might be a way to go, especially for a game with broad appeal like Plants vs Zombies," he said. "Probably about a year before the launch of the game is when decisions started to get made." Rajagopalan added that the F2P model helped influence the direction. Since they were thinking of ideas that they could continuously expand and iterate on, the multitude of possibilities afforded by the time travel concept seemed like the best fit.

A block-pusher, who would mow down plants, split into two zombie concepts: the camel-shield zombies, and the explorer zombie

"The focus for the team was to create an experience where people would want to monetize, not where people would feel like they had to in order to progress," Leamer said. "We've been really pleased with the results so far. People are having fun, they're playing a lot of the content, and they're choosing to explore some of the premium plants and add those to their arsenal." Now that the game is released, PopCap has already announced its first expansion into the Far Future. But that certainly won't be the last we hear from it. "Our plans are to do many different time periods through the game," Rajagopalan said. "We're not sure when that schedule is going to be, that depends on how fast we can actually make new worlds. But new worlds will be a significant component, along with other new features."

Steve Watts

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September 5, 2013 12:00 PM

Steve Watts posted a new article, PopCap, free-to-play, and the seeds of Plants vs Zombies 2.

Plants vs Zombies 2 lead designer Mohan Rajagoplan and franchise lead Tony Leamer talk about how the game came together, why they made the sequel free-to-play, and how its plans extend far beyond a single new world.
- DM7
  
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  September 5, 2013 12:21 PM
  
  How about a pc release? :>
  - paketep
    
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    September 5, 2013 12:39 PM
    
    Yep. Preferably one that is not pay to win.
    - K1Bond007
      
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      September 5, 2013 12:46 PM
      
      The iOS version is not pay to win. I haven't hit that roadblock yet anyway. I'm only through the 2nd world though (out of 3), but I got all the stars and keys and whatever without paying a dime.
      
      I do agree with wanting a PC release though.
      - avatar_58
        
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        September 5, 2013 12:48 PM
        
        I don't want that shit at all, how about that? I want everything easily unlock able through game challenges, not artificial grinding with a price tag to speed it up.
        
        K1Bond007
        
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        September 5, 2013 12:55 PM
        
        That's how it works to my knowledge though. You complete the challenges or progress through the game and you get the newer plants. Or you can buy it from the start. If you want it the way you described, just don't pay. You'll get that stuff eventually. I don't see the big deal.
        
        dantastic
        
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        September 5, 2013 1:03 PM
        
        i discussed this in the other popcap game a few days ago but the challenges are just not fun. there are a lot of them and they are really really tedious. yeah you can pay to bypass them so you can get to the next set of tedious 3 star challenges or pay wall but why? i never felt like i had to put WORK into playing the first game. it's really disappointing.
        
        Sailor of Fortune
        
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        September 5, 2013 9:09 PM
        
        The ars technica review of the game pretty much says you can pay to unlock it all now or just play it and get it as you progress and it wasn't much of a grind either.
    - rhodesbe
      
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      September 5, 2013 1:54 PM
      
      I've completed all three levels and a lot of the challenges in the first two. I've not spend a dime on the game. In fact I find myself avoiding a mechanic that spends in-game coins which I have tons of. I only use the plants and the plant food.
    - [deleted] 355768971
      
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      September 5, 2013 2:33 PM
      
      [deleted]
  - dantastic
    
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    September 5, 2013 12:45 PM
    
    i was disappointed that it wasn't coming to more platforms initially but really, it's best off where it is. you don't need it. it'd be more suitable to be a facebook game.
    - K1Bond007
      
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      September 5, 2013 12:53 PM
      
      It makes no sense to make it exclusive though. Seems to me like EA is just fucking up another developer. What idiot decided to make Peggle 2 exclusive to the Xbox One at the start? Zero sense. I have no doubt these games may make their way to other platforms, but it's stupid that they're not doing simultaneous releases. PvZ2 is only available on iOS last I checked. These were successful PC releases, but now... apparently it's not worth it. PopCap became successful because they didn't limit themselves to a single platform.
      - dantastic
        
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        September 5, 2013 1:01 PM
        
        do F2P mobile games make it big on PC normally? I don't really know but I am assuming after playing the product that was released, they definitely focused development on the right platform first.
        
        we can hope that now that they are done with the mobile game that they can use resources to make a proper version of it for 19.99 on PCs and consoles but... haha :P
- daggot
  
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  September 5, 2013 1:46 PM
  
  Wow. It just hit me. Did MMORPG and grinding lead us to this Freemium nonsense? Pay or Grind!!!!! And so we just resign ourselves to grinding because Steam has us convinced on being cheap.
  
  Yep, that's my theory.
- Beave Village
  
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  September 5, 2013 9:06 PM
  
  I was pretty stunned seeing this on the App Store for free. Once again Electronic Arts floors me. They have a fan at heart here, and not just because they made the best games of the 90's.
- deadhorse
  
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  September 6, 2013 9:59 AM
  
  I have always despised freemium games, but I don't understand all the hate regarding this game. I wouldn't conceive of spending 2 bucks for an extra plant, as there are plenty that come for free from unlocking levels. It definitely doesn't feel like a grind. Sure, you do have to earn stars to unlock new worlds, but that's just part of the challenge. It's really not that difficult anyway. I have been playing a ton of the game, and enjoy it quite a bit. Most of the "paid" plants are from the first game, and with all of the new plants that you get for free, there's no real reason to make any purchase.
- plantastic
  
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  September 11, 2013 10:31 AM
  
  Now you can grow the real ZOMBIE PLANT- It "Plays Dead" when you Touch it!
  Then Minutes later "comes back to life" http://thezombieplant.com