Microsoft entertainment chief Don Mattrick resigns, becomes CEO at Zynga [Update]
Microsoft's head of interactive entertainment Don Mattrick, who has been in the spotlight with the recent Xbox One reveal and subsequent policy changes, may be leaving the company to take a similarly high profile job at Zynga.
Update: Zynga has officially confirmed Mattrick as its new CEO.
Microsoft's head of interactive entertainment Don Mattrick, who has been in the spotlight with the recent Xbox One reveal and subsequent policy changes, is leaving the company to take a similarly high profile job at Zynga.
All Things D cites several sources saying that Mattrick will be joining Zynga. Update: Effective July 8th, Mattrick will be CEO of the online social gaming company.
"Don is unique in the game business," said Zynga founder Mark Pincus in a press release. "He turned Xbox into the world's largest console-gaming network, growing its installed base from 10 to 80 million and transformed that business from deep losses to substantial profits. And he has grown the Xbox Live player network from 6 to 50 million active members in 41 countries." Pincus will remain at Zynga as CPO.
"In its short history, Zynga has redefined entertainment and brought social gaming to the mainstream. More than 1 billion people across web and mobile have installed Zynga games, and franchises like FarmVille and Words With Friends have become a part of people's daily lives," said Mattrick. "I joined Zynga because I believe that Mark's pioneering vision and mission to connect the world through games is just getting started. Zynga is a great business that has yet to realize its full potential. I'm proud to partner with Mark to deliver high-quality, fun, social games wherever people want to play."
The public relations hit Microsoft took with its Xbox One DRM policy could very well be the final straw for Mattrick. Of course, he did leave himself open for criticism with his view on the Xbox One's backward compatibility--saying that strategy is "backward"--and with the comment that players that had no internet for an Xbox One could always use an Xbox 360 instead.
According to superannuation, rumors of Mattrick's departure have been around for months, and sources have said that talks with Zynga have been ongoing for awhile. But after Sony beat Microsoft over the head with its Xbox One policies at E3, forcing the company to backtrack, it is likely that Mattrick could see this as the best time to leave.
The move to Zynga reunites Mattrick with with former EA partner and friend Bing Gordon, and would be a major coup for the company as it struggles with a poor share price, lawsuits, shuttered offices and a hemorrhaging of key executives.
Microsoft has already been considering some internal restructuring, and CEO Steve Ballmer has been taking quite a bit of flak for missteps with Microsoft as a whole.
Regarding Mattrick's departure from the company, Xbox chief of staff Aaron Greenberg tweeted: "Sad to see Don Mattrick leave the team, we accomplished a lot past 6 years."
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John Keefer posted a new article, Rumor: Microsoft's entertainment chief Mattrick leaving for Zynga.
Microsoft's head of interactive entertainment Don Mattrick, who has been in the spotlight with the recent Xbox One reveal and subsequent policy changes, may be leaving the company to take a similarly high profile job at Zynga.-
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It's Zynga. You pretty much have to do that already. And get 20 more friends to press a button for you to progress.
I think Zynga's business model is played out. The masses have gotten over the initial puppy love phase of their games and just want a regular game where they don't have to either multiple bogus accounts to keep playing or have 200+ strangers linked to their account to get them to send them items to complete something in their game. I think their model is worse than IAP freemium stuff. Wait. I guess it's really the same thing. They just paint it differently.
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Through 2009, Zynga made money from lead generation advertising schemes, whereby game participants would earn game points by signing up for featured credit cards or video-rental services. These were criticized as being less cost-effective than simply buying game points, and in some cases, being outright scams that would download unwanted software or unwittingly sign up for a recurring subscription.[77] One ad signed up players for subscriptions to expensive and unwanted text-messaging services.[78]
Yeah he'll fit right in. -
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Wow didn't see this coming so soon but definitely needed since the huge hit xbox took from public perception that it was not for the consumers but profit margin. who will lead now? I'm putting my money on Phil Harrison but don't get your hopes up for infamous Ken Kutaragi or gif dominator Kazuo Hirai.
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And Zynga just confirmed it:
"Don is unique in the game business," said Zynga founder Mark Pincus in a press release. "He turned Xbox into the world's largest console-gaming network, growing its installed base from 10 to 80 million and transformed that business from deep losses to substantial profits. And he has grown the Xbox Live player network from 6 to 50 million active members in 41 countries." Pincus will remain at Zynga as CPO.
"In its short history, Zynga has redefined entertainment and brought social gaming to the mainstream. More than 1 billion people across web and mobile have installed Zynga games, and franchises like FarmVille and Words With Friends have become a part of people's daily lives," said Mattrick. "I joined Zynga because I believe that Mark's pioneering vision and mission to connect the world through games is just getting started. Zynga is a great business that has yet to realize its full potential. I'm proud to partner with Mark to deliver high-quality, fun, social games wherever people want to play." -
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Wow, I had to do a double take at my calendar to make sure it wasn't April. This sounds like a joke. I can't help but wonder with the restructuring going on at MS right now... if he was given a heads up from Ballmer saying basically ".. you might want to look around buddy boy, because when the new structure comes around... you don't have a place in it..."
That type of stuff happens all time with those high up guys. They hardly ever get fired, they get 'gentle' suggestions to go someplace else. -
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True story: I did not know what Don Mattrick looked like until Shacknews first posted the article graphic in this article (on May 21st, for the XBox One unveil).
I had heard the Bombcast talk about looking forward to "Don Mattrick with his floppy head of hair" unveiling Microsoft's next console, but I hadn't been motivated to search on it. Then, I saw the picture of Mattrick with his hand hovering over the newly unveiled "XBox One". I thought, "Wow, that must be the floppy hair. He looks like a dork. He looks a lot like Mark Pincus; maybe they should talk to each other sometime." Coincidentally enough, that's what they were doing, and now Don Mattrick is running the ship that other ex-EA guy John Schappert jumped off of last year: http://www.shacknews.com/article/75211/zynga-coo-john-schappert-resigns
This is also funny in the context of the effective base-trade that Mattrick and Peter Moore pulled off back in 2007: http://www.shacknews.com/article/47988/peter-moore-leaves-microsoft-to . The executive suite of the gaming industry really is a small world, isn't it?-
Hah, SiliconEra posted an archive picture of Don Mattrick and Mark Pincus in their news article: http://www.siliconera.com/2013/07/01/xbox-head-don-mattrick-leaves-microsoft-is-now-zynga-ceo/
Quick: which is which??
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One of my favourite Mattrick moments:
http://www.mobygames.com/game/c64/evolution/screenshots/gameShotId,260901/
The purchase of this company by EA eventually led to the formation of EA Canada.
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