Nintendo boss: We didn't try hard enough to educate users about Wii U
In an investor briefing, Nintendo president Satoru Iwata explains why the Wii U lost momentum in the marketplace, and how the company has struggled to explain it to consumers.
Yesterday, Nintendo released its annual results, with a large operating loss and weak Wii U sales. Nintendo president Satoru Iwata blamed the delay of some Wii U games and loss of momentum, and the company did not do a good job of explaining the console to consumers.
In a briefing for investors, Iwata admitted the company has struggled with defining the product. "We have not been able to solidly communicate the product value of Wii U to our consumers yet, which has been a grand challenge for us," he said. "Some have the misunderstanding that Wii U is just Wii with a pad for games, and others even consider Wii U GamePad as a peripheral device connectable to Wii. We feel deeply responsible for not having tried hard enough to have consumers understand the product."
Iwata also said that the intervals between first-party games has been "so much longer than we expected" in its January briefing. "Wii U has lost momentum due to the release pace of first-party titles which has not lived up to consumers' expectations," Iwata stated. "Starting with Pikmin 3 scheduled for release in the upcoming July, however, we will intensively launch our key titles to give sales momentum to the platform. As a decisive factor in buying a console is that you cannot play a much-anticipated title without the hardware, we will do our best to have you feel from this summer to the end of this year that there are plenty of great games for Wii U."
Just last night, Nintendo announced that it will forgo a large press conference this year at E3, instead opting for a smaller event that aims to give press quicker access to trying the newly-announced software.
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Steve Watts posted a new article, Nintendo boss: We didn't try hard enough to educate users about Wii U.
In an investor briefing, Nintendo president Satoru Iwata explains why the Wii U lost momentum in the marketplace, and how the company has struggled to explain it to consumers.-
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I don't particularly understand the U part, but I do understand what they were thinking when they kept the Wii part. The system will still use the Wii motes and Wii accessories as well as be completely compatible with prior Wii software. I think they wanted to make that part clear but the name certainly doesn't make it clear that it's a different system entirely.
I would have gone with a portmandu of DS and Wii. The Wii S or Wii DS.
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I don't know about that. In the report, there's 3.4ish M sold. IIRC, the number of software titles sold was significantly higher (can't remember the number). Something like 4 times the number of Wii Us out there. We love ours and have a few titles for it. We're looking forward to the rest of the year.
Once more titles become available (especially those that actually utilize the Gamepad), more hardware sales will come.-
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In December analysts were claiming a 1.2 attach rate in the US (where 1.0 is guaranteed by the Nintendoland pack in). In February Ubisoft said they've been affected by low tie ratios for the Wii U. Nintendo claims a 3.8 attach rate worldwide but that's in terms of pieces of software sold, not $60 games sold. So that's really 2.8 excluding the Nintendoland pack in and then if that's partly coming from eShop type content it's not really the kind of attached games you want driving your attach rate.
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The Wii U has sold 3.45 million units and has shifted 13.42 million software. Best selling games for the console are Nintendoland and New Super Mario Bros. U which have both sold around 2 million copies each.
13.42M - 3.5M (This is assuming all were Wii U Deluxe systems - which isn't the case) is greater than a 1.2 attach rate.
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The Wii had a very marketable gimmick. Non-gamers could instantly see how the bowling and baseball games worked and it hide wide-spread appeal (even if it didn't work well in practice).
The Wii U has a controller with a screen in it. Non-gamers don't care and core gamers lost interest after Nintendo abandoned them.
Everyone knows what the Wii U is, it's just that most people don't care.-
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they should have either called it the Super Wii, or something completely separate from Wii. WIIU means absolutely nothing to anyone anywhere. slapping a U to the end of the title just makes it sound like just another pointless inane Wii product, which it is, but its gives no impression that its an actual new console. IMO they should re-launch the thing with a nice mario bundle and call it the Super WIIU bundle or something. make that the baseline model.
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They had a good launch lineup, if the thing was released in 2011. Tons of different titles appealing to almost every demographic, except that the bulk of the games were already out 2 years ago for other platforms.
Like others have said, I want one because it's new and shiny, but I cannot justify $400 for yet another NSMB game.
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Wii U "Latte" Thread - GPU Die Photo - GPU Feature Set And Power Analysis
http://www.neogaf.com/forum/showthread.php?t=511628&highlight=latte
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A Harley motorcycle is just a fancy red wagon bicycle.
http://platinumgalleria.com/radio-flyer-classic-red-bicycle-10.jpg-
To be fair, the Wii U has all the same function of the original. It basically has a Wii inside of it with damn near complete backwards compatibility with Wii games and hardware. The only thing it doesn't have is GameCube compatibility. Most of the games currently are or are slated to be used with the Wiimotes in some form.
While I agree that the system is much more than this, in its current state I have been playing the Wii component more than the Wii U component. So far to me it's been a Wii with a better Netflix and Hulu app.-
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No only some games wouldn't work without a wii motion plus. I imagine games like the Nintendo Land Zelda mini game would demand it.
While this is a valid point, this is no different than say trying to run Skyward Sword on the wii without the motion plus. There are still plenty of games that utilize the regular wiimote's pointing abilities. -
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I'm taking the piss out of you, calm down. I do think that the Wii U just is a slightly beefed up Wii. It should have been beefed up far more than it was if it wanted to remain competitive but as it is, Nintendo, for whatever reason, wanted to get the Wii U out to try running with the more powerful consoles that are out.
Once the PS4 and Xboxwhatever comes out, it'll be even older news than it is as present. Even at Nintendo's Direct event this past week, they really seemed to downplay the games on the Wii U and instead focused more on Virtual Console releases. Games that are really nothing more than re-releases of classic titles.
If Nintendo wanted to be serious about the Wii U, they should have waited. They should have made it more powerful than it is, and they should not have named it the "Wii U." It's suffering from an identity crisis not just with consumers, but with developers as well given how few third party titles are making the jump to the Wii U that have been announced for the PS3/PS4/360/NeXtbox/PC/etc..
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I think the problem is SO many people bought the wii cause of the "fun controller and games" then they went on to never play the damn thing. I know so many people that have wii's that haven't been turned on past the first few months they bought it.
And I think people learned their lessen the first time around. -
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Sadly it wouldn't have mattered even if they HAD better explained what the WiiU is and can do (which I think they did just fine, anyway) - it's just not that exciting of a product, really.
Coming into the higher-end market at the end of the previous cycle with what amounts to the same hardware that everyone will be (shortly) leaving behind is like finishing the marathon the day after the race is over and wondering where all the fans are and the finish line bunting. Huh?
It's looking more and more like Nintendo will soon go the way of SEGA when it comes to console hardware (at least) - handheld-wise they still seem to know how to do things.
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