Far Cry 3 sales 'much higher than expected,' franchise to be one of Ubisoft's 'major pillars'
Far Cry 3 was released on December 4th, well after the holiday's heaviest hitters made their debut. Did the strategy work for Ubisoft? Apparently.
Publishers often save their biggest games for October and November, hoping to capitalize on pre-holiday shopping and Black Friday sales. Rarely does a AAA game come out in December--that's usually a time reserved for games sent out to die. However, Ubisoft made quite a curious move last year. It released Far Cry 3 on December 4, well after the holiday's heaviest hitters made their debut. Did the strategy work for them? Apparently.
According to new figures released by Ubisoft, the game has shipped over 4.5 million units, resulting in "a much higher-than expected performance." Ubisoft pointed out that it was the "highest-rated shooter" of 2012, which likely helped the game get quite a bit of traction. (It ranked #5 on Shacknews' Best of 2012 list.)
The success of Far Cry 3 means that it is now "one of the major pillars of our offering for core gamers." That means we can expect much, much more Far Cry in the future. CEO Yves Guillemot said that "we now have greater visibility in terms of future revenue and profitability for this franchise."
So thanks a lot, Virginia Woolf.
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Andrew Yoon posted a new article, Far Cry 3 sales 'much higher than expected,' franchise to be one of Ubisoft's 'major pillars'.
Far Cry 3 was released on December 4th, well after the holiday's heaviest hitters made their debut. Did the strategy work for Ubisoft? Apparently.-
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Good to know that piracy is no longer a concern. I mean what other reason could there be to explain the game's success.
Also, I work from 8AM-11PM right now, and when I get home, I make sure to play at least a 1/2 hour of this game to help me unwind. Loving it. Skyrim with guns is a decent comparison. -
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Guess I'm the only one that didn't find it that great. Seemed like FC1 (I never played FC2) + a bunch of shit stolen from Assassin's Creed (tower capture, chest looting, the weapon upgrades). A lot of it reminded me of AC:B. The tower and outpost captures, and the Wanted and Hunter quests got really, really repetitive. But of course my game OCD made me do them all.
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